1. C/W
22nd January 2015
Cultural globalisation
What do these images suggest? Are they fair?

2. For the following photos explain how they show evidence of cultural dominance of the ‘west’.1

3. 2

4. 3

5. 4

6. 5

7. 6

8. 7

9. http://www. youtube. com/watch 10

10. 11

12. Americanisation = Cultural globalisation by the USA
1) Key Terms:
Americanisation = Cultural globalisation by the USA
Cultural Hegemony = Dominance of one culture and way of thinking over others
Cultural Imperialism = The imposition of one culture over another
2) What are the features of this new cultural hegemony we can see in the world? What things are important and what are not?
Capitalism
Traditional Cultures
Profit
Religion
Local languages
English
Morals
Power
Being connected
Consumerism
Ethics
Material goods
Socialism
Non-conformity
Conformity
Attaining wealth
Family
Friends
Sense of identity
Independent thought

13. Americanisation, Globalisation and the development of a global cultural hegemony
Complete a cultural traffic road map on a blank map of the world. Use your own examples but here’s some to start:
Sushi, soaps on tv
Football, white weddings, getting into debt,
Burgers and fast foods
Hollywood
Baseball
Capitalism
Curry
Ikea (design)
Political ideas e.g. Vietnam 1960s, Nicaragua, Afghanistan
Language
consumerism
Get examples of Americanisation in the globe, Include country examples. Use p Write around the outside of your sheet.
Include images of Americanisation and label.

14. The role of Media Movies - Rocky - Rocky 4
4.2.4 Americanisation, Globalisation and the development of a global cultural hegemony
The role of Media
Movies - Rocky - Rocky 4

15. “One has only to listen to the cheers of an African audience as Hollywood’s heroes slaughter red Indians or Asiatics to understand the effectiveness of this weapon. For, in the developing continents, where the colonialist heritage has left a vast majority still illiterate, even the smallest child gets the message contained in the blood and thunder stories emanating from California. “
Kwame Nkrumah 1965

16. How people see their prospects
The media can change lots of things including: How people see the world
How people see their prospects
How people understand their roles in society – What is just and fair what is not.
How people view politicians and parties and who to vote for
People’s desires or what their desires should be/ aspirations
What a ‘proper life’ is and what a ‘weird life’ is.
How we should spend our money and how much we should spend
2. How is the media a mechanism of neo-colonial control? Consider films and the news

17. The role of Media Movies - Rocky - Rocky 4
4.2.4 Americanisation, Globalisation and the development of a global cultural hegemony
The role of Media
Movies - Rocky - Rocky 4
1. How is Hollywood a mechanism of neo-colonial control?

18. The role of Media
The Sun 1992 election

19. Page 175 Case study What does NewsCorp own?
Why might this be a problem in the world concerning all media?
Are there any benefits?
Does it support the idea that the USA is flexing its superpower status?
How does Television act a mechanism of control? What things /lifestyles does it promote?

20. Give 5 examples of backlash against the cultural hegemony
To what extent is this backlash going to affect the USA as a superpower?

21. ‘How far is the USA the world’s cultural superpower’ (15 marks)
Referring to examples, assess how healthy it is for the production of the most music, television and film to be in the hands of so few’ (12 marks)

22. Essay:
‘Using examples, examine the extent to which neo-colonial mechanisms of control are used by superpowers’ (15)

23. Examples – Ghana parrot book p_____
Essay:
‘Using examples, examine the extent to which neo-colonial mechanisms of control are used by superpowers’ (15)
Power can be maintained directly or indirectly; colonial direct rule and its legacy versus neo-colonial models of indirect influence; for instance trade, aid and debt.
Superpowers play a key role in international decision-making, policy and action through direct and indirect processes (the UN, G8, NATO, the EU, the Davos group).
Control of trade, in terms of generating wealth, power and maintaining global influence is important.
Superpower influence extends to the idea of a developing ‘global culture’ of ideas and norms – for instance ideas of Americanisation and ‘McDonaldisation’ – which has led to a backlash among some groups.
Examples – Ghana parrot book p_____

24.
money
culture
firepower
politics

25. Globalisation of economy – links to trade set up and control of the third world

55.
Dawn of the dead clip