1. TV Captures More Than Three-Quarters of Teens & Millennials Total Screen Time
Monthly Time Spent by Device (Hrs:min)
Watching
Television
Watching Video on Computer
TV’s Share
Of Total Video Time
Watching Video on a Smartphone
T : :58 n/a %
P : :04 6: %
P : :19 4: %
Source: Nielsen Total Audience Report 3Q16; Total video=TV + internet video + smartphone video;crediting enhancements for mobile reporting made in March (for iOS) and August 2016 (for Android). Nielsen removed a legacy crediting rule that limited mobile usage at 30 minutes which increases the total reported number of minutes spent with these devices.