1. Eurowings The challenge What we did The results Ski holidays
With winter approaching, Eurowings wanted to drive redemption of their winter deals on key European ski destination routes.
What we did
With 1 in 4 gym members having been skiing, gyms and our indoor ski centre pack provided the perfect platform to communicate, using digital and static 6-sheets, with an affluent audience likely to book a ski holiday.
The results
The campaign reached nearly 1.2m active people likely to book a ski holdiay across the 2 weeks, and Eurowings booked a second campaign burst.
Environment: Mall
Media: Digital
Campaign: National