1. Alison Han, Byul Kim, Dong Hee Lim, Ricardo Martinez
Santa’s Cane
Alison Han, Byul Kim, Dong Hee Lim, Ricardo Martinez

2. Mission Statement
Our mission is to make our customers enjoy our candy canes and come back for more.

3. Business Objective
The objective was to make $100 by the end of the week leading up to Christmas break.

4. Executive Summary
Our business will be selling multi-flavored decorative candy canes. Our customers will be the students, teachers, and staffs of the Rise Kohyang Middle School. Once our customers taste our candy canes, they will be coming back for more. Students and teachers will enjoy these candy canes at their break and lunch.

5. Product and Services Selling candy canes of various flavors
Product and Services
Selling candy canes of various flavors
Regular and tiny candy canes
Christmas decorated
To the students and staff of Rise Kohyang Middle School
Great holiday gift for anyone

6. Marketing Plan
Although we were the only group that sold candy canes, as shown in the pie chart on the right, over 60% of competing groups sold desserts.

7. Marketing Plan Advertisement (a great gift idea)
Marketing Plan
Advertisement (a great gift idea)
Decoration (Christmas-themed)
Special deals (Buy 2 get 1 for free)
Reasonable prices
Clearance
Advertisement (a great gift idea)
Decoration (Christmas-themed)
Special deals (Buy 2 Get 1 for Free)
Reasonable prices
Clearance

8. Operational Plan
4 employees: Alison Han, Byul Kim, Dong Hee Lim, and Ricardo Martinez.
The team was divided into two groups: cashiers and sellers.
Alison and Byul mainly worked during 6th and 7th grade lunch shift.
Dong Hee and Ricardo mainly worked during 7th and 8th grade shift.
Santa’s Cane was located in Room 236 of Rise Kohyang Middle School, and the business hours were from 12:00 to 1:00 p.m. for the lunch shift.

9. Operational Plan
Our inventory consisted of candy canes of various sizes and flavors.
Every team member paid to purchase the candy canes from local markets and decorated them with red and green ribbons to show Christmas spirit.
Team members got a refund from the profit after making $100 profit.

10. Management and Operations
Management and Operations
Our team had two leaders and two treasurers.
Riccardo Martinez was the first leader, Byul Kim the second leader.
Alison Han and Dong Hee Lim were the treasurers
Riccardo and Dong Hee came up with the business name.
Name
Monday
Tuesday
Wednesday
Thursday
Friday
Alison Han
6th –
7th & 8th – X
7th & 8th - X
Byul Kim
Dong Hee Lim
6th – X
7th & 8th –
Ricardo Martinez
Alison Han: Treasurer
Byul Kim: 2nd Leader
Dong Hee Lim: Treasurer
Riccardo Martinez: 1st Leader
* The shift for each individual is shown on the left.

11. Financial Plan
It was very important for our company to keep track of our daily expenses and profits.
Our company used a daily tracker to help us keep track of our daily balance.
The daily tracker was turned in at the end of every day to show our daily earning.
The total profit earned was added up at the end of the sales week.

12. Sales Forecast and Actual Sales
Sales Forecast and Actual Sales
Expected low profit on Monday, the first day of sales, because not many students would bring money without knowing that the sales would be going on.
Expected that most customers would buy their candy canes on Tuesday and Wednesday.
Expected the profit to go down on Thursday and Friday, because most people would have already bought their candy canes before then. Below is our sales forecast chart.

13. Essential Questions Answered
Essential Questions Answered
How did you stay true to yourself in running a business with others? Does your business reflect who you are?
We all got things to do. Our ideas were incorporated into the whole business plan, so yes, the business reflect who we are.
What were the challenges associated with creating and running a business and how did you overcome these challenges?
We had trouble deciding who is going to be our leader. We did not know who it should be because no one really wanted to be leader. At the end, Ricardo was chosen as a leader because he had some relevant experiences.
If you could do it again, what would you do differently?
We would have bought more stock to sell because we ended up selling out every 2 day. We had to get someone to buy more candy canes and if we could do it again, we would just buy more candy canes from the start.

14. Samples

15. Business Partnership
We invested $30 as a group and gained $128 of profit excluding the initial investment. The profit was more than four times the initial investment.
If you invest to our company, you can expect the following:
- if you invest $1000, you get the initial investment and 5% profit back.
- if you invest $1500, you get the initial investment and 7.5% profit back.
- if you invest $2000 or more, you get the initial investment and 10% profit back.

16. Thank you!