1. SIXSIGMA

2. Motivation, lifestyles and values
Expectancy theory
High involvement
Includes Celebrity ( Santa Claus)

3. Motivation
Encourages viewers to think about actually using the product 
Lifestyle marketing
Expresses their social identity

4. Attitude The function of attitude: 1) Utilitarian function
2) Value Expressive function
ABC model
Standard learning Hierarchy

5. Attitude Beliefs Affect  Behavior
Levels of commitment  internalisation
The elaboration likelihood model:
 Central route to persuasion

6. Individual decision making
First bucket  Cognitive decision making
The 5 steps
Third bucket  Affective positive effects
People have the cognitive research, but are also emotianl things
Buying ticket ( as a product ) is cognitive but in the other hand the advertisment is emotional , home, family, chirsmas, people hugging .

7. Individual decision making
Extended problem solving
Product signal global