1. An Agile, Real-time Buying Solution – Programmatic
Extend ad messaging on KBB in real-time
Business Rules – Programmatic
Platform:
Desktop, Tablet, Mobile
Advertiser:
National, Regional, Local/Reseller, Auto-Related, Motorcycle
Pages:
Targeting options available across awareness Pages (Excludes Home Page) & model vehicle detail pages (VDPs)
Targeting:
KBB pages, excluding the homepage
Duration:
Flexible
Ad Type:
Conquest non-exclusive & Standard: less than 100% of impressions
Geography:
National, Regional
Ad Serving:
Third Party
Size:
Desktop, includes Tablet: 728x90, 300x250, Mobile: 300x50, 320x50; Video Pre-roll
Lead Time:
Real-time
Notes:
On AdX, in order to transact contact sales
person through trading desk demand side
platform (DSP)
Exclusive private auction, must meet
criteria to have a seat
Options:
Behavioral & Contextual (Intent/Segment/Make/Model) Targeting
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