1. Search engine marketing

2. AGenda Presenter 1: Jim Presenter 2: Zach Presenter 3: adrienne
Presenter 4: Chris

3. 2. Title tags
<title>Lexus - Luxury Sedans, SUVs, Hybrids, and Performance Cars</title>
<title>INFINITI | Empower the Drive<title>
Infiniti could improve this, name some features.

4. 3. Meta description.
<meta name="description" content="Learn more about and explore INFINITI's high-performance luxury vehicles, concept models & brand vision.">
<meta name="description" content="Welcome to Lexus' official site.
Explore the line of Lexus luxury sedans, SUVs, hybrids, convertibles and
accessories, or find a Lexus dealer near you." />

5. 4. Image optimization

6. 5. Meta Robots tag No “Copyright “ metaname found
No “Robots” metaname found
No “Copyright “ metaname found
<meta name="robots" content="index,follow">

7. 6. Bolded and underlined text

8. 7. Use of keywords and relevancy
* Lexus -
a. Organic = Lexus vehicles, luxury cars, Lexus RX, Lexus IS, hybrids, sedans, sports cars, future cars, midsize vehicles, midsize cars, convertibles, performance cars.
b. Paid = performance cars dallas pulled up a paid lexus Ad. Other keywords pull up dealerships that sells Lexus. “Lexus” keywords only pull up the organic listing for the official lexus website.
* Infiniti –
a. Organic = no organic keywords found in view source. Only descriptions and content that mentions INFINITI Luxury vehicles, Coupes, Crossovers, Convertibles, Sedans, Hybrids, SUVs & Future vehicles.
b. Paid = keywords only pull up dearships and Infiniti keywords pulls up the organic Infinit website.

9. 8. Inbound Links *Lexus: All dealerships that sells the model.- -
- (New York Fashion Week) website
*Infiniti: All dealerships that sells the model. --

10. 9. Canonical Pages:
*Lexus: and lexus.com points back to
*Infiniti: and infiniti.com points back to

11. 10. Relevancy of content/page
*Lexus: Pages were relevant based on specific search terms. Ie:( lexus is 250 dalllas tx.)
*Infiniti: Pages were relevant based on specific search terms ie: (infiniti QX50 dallas, tx

12. Branding
Lexus: ‘The pursuit of Perfection’ with a global emphasis on excellence in the overall customer experience.
Infiniti: None now, but in 2018, they plan to be the Japanese answer to BMW with 5 new models. Plan to run regional campaigns in the US, Europe and Asia as its global strategy.

13. Terms of Service & Privacy Policy
ToS: Lexus and Infiniti have identical boiler plate legalese. Very protective of using their corporate logo, likeness, etc.
PP: Both collect all information you (over age 13) provide, use cookies and web beacons. Also, they share that with their affiliate companies.

14. Ad Spend: Lexus Infiniti
Organic Inbound Clicks from Google: % %
Monthly Adwords Budget: $53,
Monthly SEO Click Value: $843, $99,000

15. Value Proposition Lexus: The Pursuit of Perfection
What – Elevated luxury dealership experience (1st in class)
How – Lexus Plus Program (Set pricing and personal concierge)
Value – Cradle to grave pampering, attention to detail and zero hassles
Infiniti: product and price driven for now. Total reboot launches in 2018