1. Branding for Bob Hope Airport

2. History of Bob Hope Airport Names United Airport: 1930-1934 Union Air Terminal: 1934-1940 Lockheed Air Terminal: 1940-1967 Hollywood-Burbank Airport: 1967-1978 Burbank-Glendale-Pasadena Airport: 1978- 2003 Bob Hope Airport: 2003-Present – Referred to as Burbank Bob Hope Airport in marketing materials since 2012 2

3. History of Bob Hope Airport Names United Airport: 1930-1934 3

4. History of Bob Hope Airport Names Union Air Terminal: 1934-1940 4

5. History of Bob Hope Airport Names Lockheed Air Terminal: 1940-1967 5

6. History of Bob Hope Airport Names Hollywood-Burbank Airport: 1967-1978 6

7. History of Bob Hope Airport Names Burbank-Glendale-Pasadena Airport: 1978-2003 7

8. History of Bob Hope Airport Names Burbank-Glendale-Pasadena Airport: 1978-2003 8

9. History of Bob Hope Airport Names Bob Hope Airport: 2003-Present 9

10. History of Bob Hope Airport Names Burbank Bob Hope Airport marketing: 2012 10

11. Airports and Branding: Examples Norman Y. Mineta San José International Airport – Referred to in marketing materials as San Jose Airport and SJC, including on website/social media 11

12. Airports and Branding: Examples Louis Armstrong New Orleans International Airport – Refers to New Orleans in first instance; Armstrong International, New Orleans International also used John Wayne Airport – Uses John Wayne but includes Orange County in all its marketing materials, including website and social media 12

13. Airports and Branding: Examples Reno-Tahoe International Airport – Originally called Cannon International – Renamed Reno-Cannon International – Now known as Reno- Tahoe International 13

14. Airports and Branding: Examples Reno-Tahoe International Airport – Originally called Cannon International – Renamed Reno-Cannon International – Now known as Reno- Tahoe International 14

15. Hollywood-Burbank Brand Geographic brand names include: – Hollywood-Burbank Airport – Burbank-Hollywood Airport Variation offered by Hope family representative: Hollywood-Burbank Bob Hope Airport Would be used for branding/marketing – Would not replace official Bob Hope Airport name Airlines support geographic brand name Precedent with 1967 official Airport name – Airlines petitioned Lockheed for name change Under consideration: engaging branding consultant with consensus of the Tri-Cities and the Authority 15