1. Arc’teryx
By Philippe Dionne

2. Company Overview
Description
Mission Statement
Competitive Advantages

3. Mission Statement
Arc’teryx’s mission is to offer the best quality and most durable outdoor sports outerwear. Arc’teryx will offer the customers the product with the most comfort, fit and technology possible with a deserved life warranty.

4. Objectives and Goals Create more exposure
inform the targeted customer group of the quality and benefits of Arc’teryx products
Make the products more accessible
Increase sells

5. SWOT Internal: Strengths and Weakness External:
Opportunities and Threats

6. Marketing Mix
Product
Price
Place
Promotion