1. 2019 – 2020 Our Year Ahead

2. Rotary Public Relations
Public relations efforts are vital to Rotary’s continued growth and service.
Rotary Pubic Relations
Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally

3. WHY PUBLIC IMAGE AND PUBLIC RELATIONS?
Right from the PR Committee Manual (226c-en) :
Having strong public relations ensures that communities around the world know that
Rotary is a credible organization that meets real needs.

4. Your Public Relations Plan for 2019-20
Right from the PR Committee Manual:
The role of your club’s PR committee is:
to create and implement a plan
to tell Rotary’s story to the public and
to promote the club’s projects and
activities.

5. Positive Public Image WHY ?
When your Rotary Club has a positive public image:
your current members are motivated to be active
AND
prospective members are eager to join your club.

6. Future Vision Plan Update, Nov 2008
This powerpoint presentation, in its entirety, will be seen on the ‘ District website
Go to the “PUBLIC IMAGE” tab at the top of the page
Scroll down and click on the tab “A Public Relations Checklist For Your Club”
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7. A Public Relations Checklist for Your Club
To assist your Public Image Committee to create a positive public image
for Rotary
and for your Rotary Club

8. A Public Relations checklist for your club
Check your PR Checklist:
Does your club have a Public Image Director and Chair?
Do you know the media in your area?
Do you send out press releases?
Are News media members of your club?
Who are your publics?
Tools of the Trade - Resources 

9. 1. Public Image Chair for your club
Does your Club have a Public Image Director?
Does your Club have a Public Image Chair?
Does your Club have a Public Image Committee?
Do you have the Club PR Manual?
It is on the District Website, under the Public Image Tab
ca/files/homepage/lead-your-club-public-relations committee- manual/226c_en-Lead-Your-Club---Public-Relations-Committee pdf
Have Your Committee members read the Club PR Manual?

10. Lead Your Club – Public Relations Committee: 2016-19 Edition 226c-EN
Future Vision Plan Update, Nov 2008
Lead Your Club – Public Relations Committee: Edition c-EN
Downloadable from the rotary.org website.
google “rotary 226c-en”
Updated March, 2015
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11. COMMITTEE RESPONSIBILITIES
Future Vision Plan Update, Nov 2008
COMMITTEE RESPONSIBILITIES
1. Create awareness of club activities and projects
among club members, media, and the community
2. Support the work of the membership committee
3. Learn key points for talking about Rotary and use
them when speaking in public
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12. COMMITTEE RESPONSIBILITIES
Future Vision Plan Update, Nov 2008
COMMITTEE RESPONSIBILITIES
4. Use social media to promote awareness of Rotary
and your club in the community
5. Make sure your club’s image is in line with Rotary’s
public image
6. Share your club’s Rotary stories with the local media
7. Become familiar with Rotary’s public relations
resources
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13. 2. Know your media in your area
Print – Daily, Weekly, Monthly, Regional, SNAP
Radio – Local Stations
TV – Local, National, Cable
Social – Facebook, Twitter, Instagram, ETC !!!
Do you know the news editors at each media location?
The names, addresses, phone numbers (both editors and the reporters).
Their deadlines for publishing

14. 2. Know your media in your area
Do you reach out to the news editors at each media location?
Give them a call.
Invite them to a Rotary Meeting to see what Rotary is all about
Invite them to be a speaker

15. 3. Press releases Do you currently do your own press releases?
Do you send out press releases?
Do you use the News Release templates in the Brand Center?
Do you use the RI Brand Center, our District Website, Rotary.org/My.Rotary for Rotary Information?
Are your press releases being published?

16. 4. News media as club members
Do you have any News media as members of your club?
Are they on your PR Committee?
Are you actively searching for one (or more) to become a Rotarian?

17. 5. Who Are Your Publics / Audiences?
Future Vision Plan Update, Nov 2008
5. Who Are Your Publics / Audiences?
the media
local government officials
the business community
civic leaders and other organizations
qualified prospective members
Your current members
people directly affected by Rotary service projects. 17

18. 6. Tools of the Trade / Resources
News Releases
District 7070 Newsletter
Websites:
Rotary International
District 7070
Your Club website
The Social Media
Facebook, Twitter, Linked In, Instagram, YouTube, etc

19. Future Vision Plan Update, Nov 2008
RESOURCES
1. Lead Your Club – Public Relations Committee manual: Edition c-EN
2. Tell Rotary’s Story - Voice & Visual Identity Guide For
Rotarians A-EN
3. The Rotary Brand Center (My Rotary on the RI Website)
4. New in our new Public Image Campaign:
People of Action ( in the Rotary Brand Center)
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20. RESOURCES 5. Media Crisis Handbook 515-EN
Future Vision Plan Update, Nov 2008
RESOURCES
5. Media Crisis Handbook EN
6. Media Centre (My Rotary / News and Media)
7. “Public Relations” page (My Rotary/ Learning &
reference/Learn by Topic) on the RI rotary.org website
Public Image Newsletters (in the Public Image Tab of the
Rotary7070.org website) from Carrie Jones - Rotary Zone
24 East Public Image Coordinator
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21. RESOURCE 2: Tell Rotary’s Story - Voice & Visual Identity Guide
Future Vision Plan Update, Nov 2008
RESOURCE 2: Tell Rotary’s Story - Voice & Visual Identity Guide
For Rotarians A-EN
Downloadable from the rotary.org website.
New Aug 2013 and already updated in January and reprinted May 2014 and again in July 2015 and in September 2016
Or google :
rotary voice and visual identity guide
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22. RESOURCE 2: Tell Rotary’s Story:
Future Vision Plan Update, Nov 2008
RESOURCE 2: Tell Rotary’s Story:
Voice & Visual Identity Guide For Rotarians (547-EN)
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23. RESOURCE 2: Tell Rotary’s Story:
Future Vision Plan Update, Nov 2008
RESOURCE 2: Tell Rotary’s Story:
Voice & Visual Identity Guidelines EN
We have a powerful story to tell
It’s up to all of us to protect, promote, and deliver our message in all of our interactions.
By speaking, writing, and designing in a unified voice and look, we ensure that our communications are unmistakably Rotary.
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24. RESOURCE 2: Tell Rotary’s Story:
Future Vision Plan Update, Nov 2008
RESOURCE 2: Tell Rotary’s Story:
Voice & Visual Identity Guidelines EN
Applying a consistent and clear Rotary style in all of our communications is vital to:
strengthening our image
and enhancing our reputation as a world-class organization.
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25. Defines who we are RESOURCE 2: Tell Rotary’s Story:
Future Vision Plan Update, Nov 2008
RESOURCE 2: Tell Rotary’s Story:
Voice & Visual Identity Guidelines EN
This guide:
Defines who we are
Defines our “look”
Provides a visual toolkit: with logos,
masterbrand, imagery, icons, graphics
Contains ideas on where we can use our new
identity
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26. WHY Despite over 100 years of impact on our communities,
Future Vision Plan Update, Nov 2008
RESOURCE 2: Tell Rotary’s Story:
Voice & Visual Identity Guidelines EN
WHY
Despite over 100 years of impact on our communities,
Rotary does not get the recognition it deserves
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27. WHY RESOURCE 2: Tell Rotary’s Story:
Future Vision Plan Update, Nov 2008
RESOURCE 2: Tell Rotary’s Story:
Voice & Visual Identity Guidelines EN
WHY
Worldwide, more than 2 million nonprofits compete for limited volunteer hours, donor money, and other resources.
Rotary has a great story to tell, but we need to tell it more simply and consistently.
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28. RESOURCE 2: Tell Rotary’s Story:
Future Vision Plan Update, Nov 2008
RESOURCE 2: Tell Rotary’s Story:
Voice & Visual Identity Guidelines EN
In 2011 , Rotary started a multi year initiative to:
Strengthen our image
Expand public understanding of What Rotary does
Motivate, engage, and inspire current and prospective members, donors, partners and staff
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29. Google: rotary siegel and gale
Future Vision Plan Update, Nov 2008
Siegel + Gale
Google: rotary siegel and gale
Siegel+Gale: “ We brought a 100-year-old international service organization into the digital age.”
extensive research - inputs representing audiences (Rotarian and non-Rotarian) in 167 countries
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30. Rotary - join clubs, exchange ideas and take action.
Future Vision Plan Update, Nov 2008
Siegel + Gale
Rotary was not effectively communicating its approach and impact in terms relevant to external audiences.
S +G created a brand architecture framework that clearly signaled how anyone could engage with
Rotary - join clubs, exchange ideas and take action.
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31. S + G overhauled Rotary’s digital presence
Future Vision Plan Update, Nov 2008
Siegel + Gale
S + G overhauled Rotary’s digital presence
They recognized that the member and non-member digital experiences needed to be drastically simplified
and dramatically amplified both on the web and
for mobile use
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32. Siegel + Gale : Rotary's New Website
Future Vision Plan Update, Nov 2008
Siegel + Gale : Rotary's New Website
two websites in one:
My Rotary - a personalized experience for members
and Rotary.org - an engaging experience for non-
members
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33. RESOURCE 2: Tell Rotary’s Story
Future Vision Plan Update, Nov 2008
RESOURCE 2: Tell Rotary’s Story
Voice & Visual Identity Guidelines A-EN
Just one example - our new Rotary Logo:
For many years, our Rotary wheel stood alone as our logo on signage and communications materials.
Although the words Rotary International were embedded in the wheel, they were hard to read from a distance.
As a result, the general public did not always recognize Rotary’s involvement in a project or activity.
Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally.
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34. RESOURCE 2: Tell Rotary’s Story
Future Vision Plan Update, Nov 2008
RESOURCE 2: Tell Rotary’s Story
Voice & Visual Identity Guidelines A-EN
That’s why we decided to expand our official logo to include the word “Rotary” next to the wheel.
This is our official logo and our masterbrand signature, which should be used whenever possible.
Our logo has recently evolved to include our wordmark, which is one word “Rotary” and our emblem, the Rotary Wheel
Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally.
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35. RESOURCE 2: Tell Rotary’s Story
Future Vision Plan Update, Nov 2008
RESOURCE 2: Tell Rotary’s Story
Voice & Visual Identity Guidelines A-EN
Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally.
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36. The mark of excellence (the Rotary wheel) should not appear alone
Future Vision Plan Update, Nov 2008
Rotary's new Logo
The word “Rotary” always appears before our emblem in all of our signatures
This official logo is our masterbrand signature, which should be used wherever possible.
The mark of excellence (the Rotary wheel) should not appear alone
Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally.
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37. Future Vision Plan Update, Nov 2008
RESOURCE 2: New logos
Rotary has created a special signature system to allow you to identify each club, district or zone
Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally.
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38. RESOURCE 2: New logos Future Vision Plan Update, Nov 2008
Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally.
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39. RESOURCE 3: The Rotary Brand Center
Future Vision Plan Update, Nov 2008
RESOURCE 3: The Rotary Brand Center
It’s now easier than ever to strengthen Rotary’s image in your community with the materials and resources available in the  Rotary Brand Center.
Google: rotary brand center and sign in to My Rotary
Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally.
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40. RESOURCE 3: The Rotary Brand Center
Future Vision Plan Update, Nov 2008
RESOURCE 3: The Rotary Brand Center
Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally.
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41. RESOURCE 3: The Rotary Brand Center
Future Vision Plan Update, Nov 2008
RESOURCE 3: The Rotary Brand Center
The Rotary Brand Center:
offers a simple and intuitive way to customize your club logo
create a marketing brochure for your Club
or give your newsletter (bulletin) AND WEBSITE a fresh look.
You’ll also find guidelines and answers to frequently asked questions as well as information about why telling our story is important.
Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally.
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42. RESOURCE 4: The Rotary Brand Center
Future Vision Plan Update, Nov 2008
RESOURCE 4: The Rotary Brand Center
New for our new public image campaign: People of Action
Download ads and materials TODAY
This is the “next step” in our global brand strengthening initiative
It is a multi year campaign that narrows the gap between public awareness and public understanding of ROTARY
Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally.
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43. RESOURCE 4: The People of Action
Future Vision Plan Update, Nov 2008
RESOURCE 4: The People of Action
People of Action:
The campaign brings the Rotary story to life for those who do not know us
By showing Rotarians as the People of Action, we are:
Leaders who work together in communities to :
Inspire
Transform
Connect
and Celebrate what is possible
Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally.
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44. RESOURCE 4: The People of Action
Future Vision Plan Update, Nov 2008
RESOURCE 4: The People of Action
People of Action: Our Target Audience
The campaign motivates, engages, and inspires:
Current and Prospective Members
Donors
Partners
Supporters
Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally.
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45. RESOURCE 4: The People of Action
Future Vision Plan Update, Nov 2008
RESOURCE 4: The People of Action
People of Action: campaign materials now available:
Videos
Print Ads
Outdoor Ads
Online Ads
Radio ads and scripts
Campaign style guide and guidelines
Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally.
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46. RESOURCE 4: The People of Action
Future Vision Plan Update, Nov 2008
RESOURCE 4: The People of Action
People of Action:
Multiple ads in all Rotary languages
Templates created for you to customize with local images and content
Use an ad specific to YOUR story
Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally.
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47. RESOURCE 4: The People of Action
Future Vision Plan Update, Nov 2008
RESOURCE 4: The People of Action
Most Important:
Helps YOU to develop a media plan to place these new public image ads:
Online
In traditional media : newspapers, magazines,
billboards
Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally.
Slide 47 47

48. RESOURCE 4: The People of Action
Future Vision Plan Update, Nov 2008
RESOURCE 4: The People of Action
Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally.
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49. RESOURCE 4: The Rotary Brand Center
Future Vision Plan Update, Nov 2008
RESOURCE 4: The Rotary Brand Center
Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally.
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50. RESOURCE 4: The Rotary Brand Center
Future Vision Plan Update, Nov 2008
RESOURCE 4: The Rotary Brand Center
Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally.
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51. RESOURCE 4: The Rotary Brand Center
Future Vision Plan Update, Nov 2008
RESOURCE 4: The Rotary Brand Center
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52. RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN
Future Vision Plan Update, Nov 2008
RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN
Downloadable from the rotary.org
Just type in 515-EN
into the search box
and press enter
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53. RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN
Future Vision Plan Update, Nov 2008
RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN
An effective media crisis plan is based , first and foremost, on the principles of truth, transparency, and sincerity
Nothing in your club’s media crisis plan should compromise, or appear to compromise these key principles
Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally.
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54. RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN
Future Vision Plan Update, Nov 2008
RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN
It is a “How To” guide of what to do:
What to Do When Reporters Call
What to Do If A Crisis Develops
What To Do When the Media Contact You
Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally.
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55. RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN
Future Vision Plan Update, Nov 2008
RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN
How to Maintain The Proper Attitude During Interviews
What Mistakes To Avoid
How Actions Speak Volumes
How To Obtain Media Assistance From RI’s PR & Media Relations Staff
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56. RESOURCE 6: “ROTARY MEDIA CENTRE ” ON THE ROTARY.ORG WEBSITE
Future Vision Plan Update, Nov 2008
RESOURCE 6: “ROTARY MEDIA CENTRE ” ON THE ROTARY.ORG WEBSITE
Viewable on the rotary.org website.
Go to the rotary.org website
Get into My Rotary
Go to the “News and Media” scroll bar
Scroll down to Media Centre OR
just google: rotary media center
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57. Resource 6: Rotary Media Centre
Future Vision Plan Update, Nov 2008
Resource 6: Rotary Media Centre
Go to The Rotary Media Centre on the rotary.org website and take a look
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58. RESOURCE 6: “ROTARY MEDIA CENTRE ” ON THE ROTARY.ORG WEBSITE
Future Vision Plan Update, Nov 2008
RESOURCE 6: “ROTARY MEDIA CENTRE ” ON THE ROTARY.ORG WEBSITE
Here is what you will find:
Press Releases Rotary In The News
Videos Facts Sheets
Brand Center Media Inquiries
Tweets Rotary Club Headlines
Member News
Images for the Media & Rotary Images
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59. RESOURCE 6: “ROTARY MEDIA CENTRE ” ON THE ROTARY.ORG WEBSITE
Future Vision Plan Update, Nov 2008
RESOURCE 6: “ROTARY MEDIA CENTRE ” ON THE ROTARY.ORG WEBSITE
Great Background material for you
Press releases
Fact Sheets
Rotary at a glance
Rotary and Polio
Media resources (stories, photos, video)
Rotary Public Service Announcements
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60. RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE
Future Vision Plan Update, Nov 2008
RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE
log in to “My Rotary” on the rotary.org website
Go to the “Learning & Reference” on the scroll bar
Go to “Learn By Topic” and Hit: “Public Relations”
reference/learn-topic/public-relations
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61. RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE
Future Vision Plan Update, Nov 2008
RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE
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62. RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE
Future Vision Plan Update, Nov 2008
RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE
Promoting Rotary to the general public can be as simple as wearing your Rotary pin or as elaborate as organizing an integrated marketing campaign.
By increasing the public's understanding of Rotary, we're strengthening our ability to make an impact in communities around the world.
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63. RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE
Future Vision Plan Update, Nov 2008
RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE
Include a public relations component in your club's service project plan:
It will help ensure your club’s projects and events get the attention and support they deserve.
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64. RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE
Future Vision Plan Update, Nov 2008
RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE
This PR Website page is filled with ideas can help you create a successful campaign.
Know your local media
Write a press release that journalists want to read
More ideas for promoting Rotary
Excellent Resources and references
Tools
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65. RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE
Future Vision Plan Update, Nov 2008
RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE
More ideas for promoting Rotary
hold a special event
start a Facebook page
place a billboard ad
Advertise on cable and public access TV
Slide 65 65

66. RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE
Future Vision Plan Update, Nov 2008
RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE
More ideas for promoting Rotary
Create a public service announcement
Write op-eds and letters to the editor
Distribute club brochures, media kits, and fact sheets
Post on your club website and social media outlets, including blogs, Facebook, Twitter, YouTube, Instagram
Slide 66 66

67. RESOURCE 8: Public Image Newsletters ON THE ROTARY7070.ORG WEBSITE
Future Vision Plan Update, Nov 2008
RESOURCE 8: Public Image Newsletters ON THE ROTARY7070.ORG WEBSITE
AND in the District 7070 Monthly Newsletters
Public Image Newsletters created by Carrie Jones , Rotary Zone 24 East Public Image Coordinator
and by D7070 Past District Governor Brian Thompson who is the Assistant Zone 24 East Public Image Coordinator
Contain tips and ideas on how YOU can increase your club's Public Image
Slide 67 67

68. RESOURCE 8: Public Image Newsletters ON THE ROTARY7070.ORG WEBSITE
Future Vision Plan Update, Nov 2008
RESOURCE 8: Public Image Newsletters ON THE ROTARY7070.ORG WEBSITE
AND in the District 7070 Monthly Newsletters
Go to the Public Image Tab on the rotary7070.org
Website
Scroll down in the drop down box to Public Image
Newsletters
Slide 68 68

69. RESOURCE 8: Public Image Newsletters ON THE ROTARY7070.ORG WEBSITE
Future Vision Plan Update, Nov 2008
RESOURCE 8: Public Image Newsletters ON THE ROTARY7070.ORG WEBSITE
AND in the District 7070 Monthly Newsletters
Slide 69 69

70. More Tools of The Trade Electronic Media:
Future Vision Plan Update, Nov 2008
More Tools of The Trade
Electronic Media:
Does Your Club have a Twitter Account, Blogs, a Facebook Page (Rotary does)
Do you send videos to You Tube (Rotary does)
Is your Rotary Club LinkedIn? (Rotary is) .
Slide 70 70

71. Tools of the Trade Humanity In Motion - Public Service Announcements
Future Vision Plan Update, Nov 2008
Tools of the Trade
Humanity In Motion - Public Service Announcements
Radio TV
Billboards
Do you use them?
Take a look in the Rotary Brand Center and Rotary Media Center
Slide 71 71

72. District 7070 PR Award
District 7070 awards a Club with the “best” Public Relations Practices
Show me what you have done in and
The PR Committee recommends to the DG Committee which club receive this high honour (this year and next year). 72

73. District 7070 PR Contest We Transformed: Deadline for entries: May 31
3 prizes of $500 to three clubs for their service projects
Go to the Public Image Menu Tab on the District website and look for We Transformed , for all of the details
Only 4 clubs have entered as of May 10 73

74. We need your help Check your Checklist for 2020-21: Help Us Help You
Enter you PR Chair’s name and address on to your Committee List in Clubrunner
A District Media List:
Please send to Dave Andrews
Your club’s name and city
Who are the media that you use or would like to use in your area.
Media name
Name of news editor and address