1. Interfere? OneWay™ moment The Bystander Effect:
What stops us from positively challenging

2. The Case of Kitty Genovese
Catherine “Kitty” Genovese
13 March 1964, New York

3. The Story 38 witnesses observed the murder
None interfered or even called police
Adverse public reaction
Psychological phenomenon called “The Bystander Effect” was formally introduced by neuropsychologists
The term bystander effect refers to the phenomenon in which the greater the numbers of people present, the less likely people are to help a person in distress.
When an emergency situation occurs observers are more likely to take action if there are few or no other witnesses.

4. The Explanation
Presence of other people creates diffusion of responsibility
When tested, the above model gets “No” responses from majority of people
Stage 5 “Interfere” never occurs