Australia Wineries: History, Regions, & Future Predictions

Australia Wineries: History, Regions, & Future Predictions
Tiburon Research April 8, 2019

Outline Australia Wineries Market Evolution Market History
Market Growth Market Definition Leading Wineries Geographic Regions Barossa Valley Wineries Clare Valley Wineries Coonawarra Wineries Eden Valley Wineries Hunter Valley Wineries Margaret Valley Wineries McLaren Valley Wineries Yarra Valley Wineries Australia Wineries Future Predictions Continuing Growth of the Wine Industry Growth in Red Varietals Growing Export Market

Australia Wineries History
Australia Wineries Emerged in XXXX and Have Subsequently Evolved through their Early, Middle, & Recent Phases Australia Wineries History Australia Wineries Emerged Australia Wineries Today Early Phase Middle Phase Recent Phase Approximate Dates: XXXX XXXX 2000 – 2015 2019 Key Steps: XXXX: Australia wineries emerged XXXX: -- 2000: Named wine region of the year by Wine Enthusiast XXXX: -- Source: 5/19 Wine Enthusiast; 4/3/19 Ideal Wine Web Site; 3/26/19 Wine Australia Report; 1/1/18 Wine Australia Web Site; 11/99 Overstreet’s New Wine Guide; Tiburon Research & Analysis 3

Market Growth Measures Market Growth Measures
Australia Wineries Market Growth can Specifically be Measured by the Number of Grape Growers, & Wineries, and their Number of Planted Acres, Tons of Grapes, Gallons of Wine, Cases Produced, Revenues, & Net Profits Australia Wineries Market Growth Measures Australia Wineries Market Growth Measures Grape Growers Wineries Employees Planted Acres Tons of Grapes Gallons of Wine Cases Produced Revenues Net Profits Source: 1/1/18 Wine Australia Web Site; Tiburon Research & Analysis 5

Australia Has 6,251 Grape Growers
Australia Wineries Grape Growers Source: 3/26/19 Wine Australia Report; 1/1/18 Wine Australia Web Site; Tiburon Research & Analysis 6 6

Australia Has 2,468 Wineries
Australia Wineries Source: 3/26/19 Wine Australia Report; 1/1/18 Wine Australia Web Site; Tiburon Research & Analysis 7 7

Australia Wineries Have 172,736 Employees
Source: 3/26/19 Wine Australia Report; 1/1/18 Wine Australia Web Site; Tiburon Research & Analysis 8 8

Australia Wineries Have 300,000 Planted Acres
Source: 3/26/19 Wine Australia Report; 1/1/18 Wine Australia Web Site; Tiburon Research & Analysis 9 9

Australia Wineries Planted Acres By Varietal
Australia Wineries Planted Acres are Over Half Shiraz, Cabernet Sauvignon, & Chardonnay Varietals Australia Wineries Planted Acres By Varietal Source: 3/26/19 Wine Australia Report; Tiburon Research & Analysis

Australia Wineries Tons of Grapes (Millions)
Australia Wineries Produce 1.8 Million Tons of Grapes, Down From 1.9 Million Tons in 2006 & Down From its Peak of 2.0 Million Tons in 2017 Australia Wineries Tons of Grapes (Millions) Source: 3/26/19 Wine Australia Report; 1/1/18 Wine Australia Web Site; Tiburon Research & Analysis 11 11

Australia Wineries Tons of Grapes By Region
Australia Wineries Tons of Grapes are Almost Half Produced in Southern Australia Australia Wineries Tons of Grapes By Region Source: 3/26/19 Wine Australia Report; Tiburon Research & Analysis

Australia Wineries Gallons of Wine (Millions)
Australia Wineries Produce Million Gallons of Wine, Down From Million in 2017 Australia Wineries Gallons of Wine (Millions) Source: 3/26/19 Wine Australia Report; 1/1/18 Wine Australia Web Site; Tiburon Research & Analysis 13 13

Australia Wineries Gallons of Wine By Red Varietals (Millions)
Australia Wineries Gallons of Wine Include Million Gallons of Red Varietals, Down From Million in 2017 Australia Wineries Gallons of Wine By Red Varietals (Millions) Source: 3/26/19 Wine Australia Report; Tiburon Research & Analysis 14 14

Australia Wineries Gallons of Wine By White Varietals (Millions)
Australia Wineries Gallons of Wine Include Million Gallons of White Varietals, Up From Million in 2017 Australia Wineries Gallons of Wine By White Varietals (Millions) Source: 3/26/19 Wine Australia Report; Tiburon Research & Analysis 15 15

Australia Wineries Revenues ($ Billions)
Australia Wineries Generates $4.4 Billion Revenues, Up From $3.9 Billion in 2017 Australia Wineries Revenues ($ Billions) Source: 3/26/19 Wine Australia Report; Tiburon Research & Analysis 16 16

Australia Wineries Domestic Revenues ($ Billions)
Australia Wineries Generates $2.0 Billion Domestic Revenues, Up From $1.6 Billion in 2017 Australia Wineries Domestic Revenues ($ Billions) Source: 3/26/19 Wine Australia Report; Tiburon Research & Analysis 17 17

Australia Wineries Domestic Revenues By Varietal
Australian Wineries Domestic Revenues are Over Three-Quarters From White, Red, & Rose Varietals Australia Wineries Domestic Revenues By Varietal Source: 3/26/19 Wine Australia Report; Tiburon Research & Analysis

Australia Wineries Exports Revenues ($ Billions)
Australia Wineries Generates $2.0 Billion Export Revenues, Up From $1.6 Billion in 2017 Australia Wineries Exports Revenues ($ Billions) Source: 3/26/19 Wine Australia Report; Tiburon Research & Analysis 19 19

Australia Wineries Domestic Revenues By Varietal
Australian Wineries Export Revenues are Almost Two-Thirds From Red & Rose Varietals Australia Wineries Domestic Revenues By Varietal Source: 3/26/19 Wine Australia Report; Tiburon Research & Analysis

Australia Wineries Market Definition
Australia Wineries can be Defined to Include those in Barossa Valley, Coonawarra, Eden Valley, Hunter Valley, Margaret Valley, McLaren Valley, & Yarra Valley Wineries Australia Wineries Market Definition Australia Wineries Market Definition Clare Valley Wineries Hunter Valley Margaret Valley Eden Valley McLaren Valley Coonawarra Barossa Valley Yarra Valley Source: 4/3/19 Ideal Vineyards Web Site; Tiburon Research & Analysis 22

Leading Firms Measures Leading Firms Measures
Leading Australia Wineries can Specifically be Measured by their Number of Employees Planted Acres, Tons of Grapes, Gallons of Wine, Cases Produced, Revenues, & Net Profits Australia Wineries Leading Firms Measures Australia Wineries Leading Firms Measures Employees Planted Acres Tons of Grapes Gallons of Wine Revenues Net Profits Cases Produced Source: Tiburon Research & Analysis 24

Australia Wineries Market Segments
Australia Wineries can be Segmented to Include Barossa Valley, Clare Valley, Coonawarra, Eden Valley, Hunter Valley, Margaret Valley, McLaren Valley, & Yarra Valley Wineries Australia Wineries Market Segments Australia Wineries Market Definition Clare Valley Wineries Hunter Valley Margaret Valley Eden Valley McLaren Valley Coonawarra Barossa Valley Yarra Valley Source: Tiburon Research & Analysis 26

Barossa Valley Wineries Market Growth Measures
Barossa Valley Wineries Market Growth can Specifically be Measured by the Number of Grape Growers, & Wineries, and their Number of Planted Acres, Tons of Grapes, Gallons of Wine, Cases Produced, Revenues, & Net Profits Barossa Valley Wineries Market Growth Measures Barossa Valley Wineries Market Growth Measures Grape Growers Wineries Employees Planted Acres Tons of Grapes Gallons of Wine Cases Produced Revenues Net Profits Source: Tiburon Research & Analysis 28

Barossa Valley Wineries can be Defined to Include…
Market Definition Barossa Valley Wineries Market Definition -- Source: Tiburon Research & Analysis 29

Barossa Valley Wineries Leading Firms Measures
Leading Barossa Valley Wineries can Specifically be Measured by their Number of Employees Planted Acres, Tons of Grapes, Gallons of Wine, Cases Produced, Revenues, & Net Profits Barossa Valley Wineries Leading Firms Measures Barossa Valley Wineries Leading Firms Measures Employees Planted Acres Tons of Grapes Gallons of Wine Revenues Net Profits Cases Produced Source: Tiburon Research & Analysis 30

Barossa Valley Wineries’ Future Predictions Include…
-- -- Source: Tiburon Research & Analysis

Clare Valley Wineries Market Growth can Specifically be Measured by the Number of Grape Growers, & Wineries, and their Number of Planted Acres, Tons of Grapes, Gallons of Wine, Cases Produced, Revenues, & Net Profits Clare Valley Wineries Market Growth Measures Clare Valley Wineries Market Growth Measures Grape Growers Wineries Employees Planted Acres Tons of Grapes Gallons of Wine Cases Produced Revenues Net Profits Source: Tiburon Research & Analysis 33

Clare Valley Wineries can be Defined to Include…
Market Definition Clare Valley Wineries Market Definition -- Source: Tiburon Research & Analysis 34

Leading Clare Valley Wineries can Specifically be Measured by their Number of Employees Planted Acres, Tons of Grapes, Gallons of Wine, Cases Produced, Revenues, & Net Profits Clare Valley Wineries Leading Firms Measures Clare Valley Wineries Leading Firms Measures Employees Planted Acres Tons of Grapes Gallons of Wine Revenues Net Profits Cases Produced Source: Tiburon Research & Analysis 35

Clare Valley Wineries’ Future Predictions Include…

Coonawarra Wineries Market Growth can Specifically be Measured by the Number of Grape Growers, & Wineries, and their Number of Planted Acres, Tons of Grapes, Gallons of Wine, Cases Produced, Revenues, & Net Profits Coonawarra Wineries Market Growth Measures Coonawarra Wineries Market Growth Measures Grape Growers Wineries Employees Planted Acres Tons of Grapes Gallons of Wine Cases Produced Revenues Net Profits Source: Tiburon Research & Analysis 38

Coonawarra Wineries can be Defined to Include…
Market Definition Coonawarra Wineries Market Definition -- Source: Tiburon Research & Analysis 39

Leading Coonawarra Wineries can Specifically be Measured by their Number of Employees Planted Acres, Tons of Grapes, Gallons of Wine, Cases Produced, Revenues, & Net Profits Coonawarra Wineries Leading Firms Measures Coonawarra Wineries Leading Firms Measures Employees Planted Acres Tons of Grapes Gallons of Wine Revenues Net Profits Cases Produced Source: Tiburon Research & Analysis 40

Coonawarra Wineries’ Future Predictions Include…

Eden Valley Wineries Market Growth can Specifically be Measured by the Number of Grape Growers, & Wineries, and their Number of Planted Acres, Tons of Grapes, Gallons of Wine, Cases Produced, Revenues, & Net Profits Eden Valley Wineries Market Growth Measures Eden Valley Wineries Market Growth Measures Grape Growers Wineries Employees Planted Acres Tons of Grapes Gallons of Wine Cases Produced Revenues Net Profits Source: Tiburon Research & Analysis 43

Eden Valley Wineries can be Defined to Include…
Market Definition Eden Valley Wineries Market Definition -- Source: Tiburon Research & Analysis 44

Leading Eden Valley Wineries can Specifically be Measured by their Number of Employees Planted Acres, Tons of Grapes, Gallons of Wine, Cases Produced, Revenues, & Net Profits Eden Valley Wineries Leading Firms Measures Eden Valley Wineries Leading Firms Measures Employees Planted Acres Tons of Grapes Gallons of Wine Revenues Net Profits Cases Produced Source: Tiburon Research & Analysis 45

Eden Valley Wineries’ Future Predictions Include…

Hunter Valley Wineries Market Growth Measures
Hunter Valley Wineries Market Growth can Specifically be Measured by the Number of Grape Growers, & Wineries, and their Number of Planted Acres, Tons of Grapes, Gallons of Wine, Cases Produced, Revenues, & Net Profits Hunter Valley Wineries Market Growth Measures Hunter Valley Wineries Market Growth Measures Grape Growers Wineries Employees Planted Acres Tons of Grapes Gallons of Wine Cases Produced Revenues Net Profits Source: Tiburon Research & Analysis 48

Hunter Valley Wineries can be Defined to Include…
Market Definition Hunter Valley Wineries Market Definition -- Source: Tiburon Research & Analysis 49

Hunter Valley Wineries Leading Firms Measures Leading Firms Measures
Leading Hunter Valley Wineries can Specifically be Measured by their Number of Employees Planted Acres, Tons of Grapes, Gallons of Wine, Cases Produced, Revenues, & Net Profits Hunter Valley Wineries Leading Firms Measures Coonawarra Wineries Leading Firms Measures Employees Planted Acres Tons of Grapes Gallons of Wine Revenues Net Profits Cases Produced Source: Tiburon Research & Analysis 50

Hunter Valley Wineries’ Future Predictions Include…

Margaret Valley Wineries Market Growth Measures
Margaret Valley Wineries Market Growth can Specifically be Measured by the Number of Grape Growers, & Wineries, and their Number of Planted Acres, Tons of Grapes, Gallons of Wine, Cases Produced, Revenues, & Net Profits Margaret Valley Wineries Market Growth Measures Margaret Valley Wineries Market Growth Measures Grape Growers Wineries Employees Planted Acres Tons of Grapes Gallons of Wine Cases Produced Revenues Net Profits Source: Tiburon Research & Analysis 53

Margaret Valley Wineries can be Defined to Include…
Market Definition Margaret Valley Wineries Market Definition -- Source: Tiburon Research & Analysis 54

Margaret Valley Wineries Leading Firms Measures
Leading Margaret Valley Wineries can Specifically be Measured by their Number of Employees Planted Acres, Tons of Grapes, Gallons of Wine, Cases Produced, Revenues, & Net Profits Margaret Valley Wineries Leading Firms Measures Margaret Valley Wineries Leading Firms Measures Employees Planted Acres Tons of Grapes Gallons of Wine Revenues Net Profits Cases Produced Source: Tiburon Research & Analysis 55

Margaret Valley Wineries’ Future Predictions Include…

McLaren Valley Wineries Market Growth Measures
McLaren Valley Wineries Market Growth can Specifically be Measured by the Number of Grape Growers, & Wineries, and their Number of Planted Acres, Tons of Grapes, Gallons of Wine, Cases Produced, Revenues, & Net Profits McLaren Valley Wineries Market Growth Measures McLaren Valley Wineries Market Growth Measures Grape Growers Wineries Employees Planted Acres Tons of Grapes Gallons of Wine Cases Produced Revenues Net Profits Source: Tiburon Research & Analysis 58

McLaren Valley Wineries can be Defined to Include…
Market Definition McLaren Valley Wineries Market Definition -- Source: Tiburon Research & Analysis 59

McLaren Valley Wineries Leading Firms Measures
Leading McLaren Valley Wineries can Specifically be Measured by their Number of Employees Planted Acres, Tons of Grapes, Gallons of Wine, Cases Produced, Revenues, & Net Profits McLaren Valley Wineries Leading Firms Measures McLaren Valley Wineries Leading Firms Measures Employees Planted Acres Tons of Grapes Gallons of Wine Revenues Net Profits Cases Produced Source: Tiburon Research & Analysis 60

McLaren Valley Wineries’ Future Predictions Include…

Market Growth Measures Hunter Valley Wineries Market Growth Measures
Yarra Valley Wineries Market Growth can Specifically be Measured by the Number of Grape Growers, & Wineries, and their Number of Planted Acres, Tons of Grapes, Gallons of Wine, Cases Produced, Revenues, & Net Profits Yarra Valley Wineries Market Growth Measures Hunter Valley Wineries Market Growth Measures Grape Growers Wineries Employees Planted Acres Tons of Grapes Gallons of Wine Cases Produced Revenues Net Profits Source: Tiburon Research & Analysis 63

Yarra Valley Wineries can be Defined to Include…
Market Definition Yarra Valley Wineries Market Definition -- Source: Tiburon Research & Analysis 64

Leading Yarra Valley Wineries can Specifically be Measured by their Number of Employees Planted Acres, Tons of Grapes, Gallons of Wine, Cases Produced, Revenues, & Net Profits Yarra Valley Wineries Leading Firms Measures Yarra Valley Wineries Leading Firms Measures Employees Planted Acres Tons of Grapes Gallons of Wine Revenues Net Profits Cases Produced Source: Tiburon Research & Analysis 65

Yarra Valley Wineries’ Future Predictions Include…

Australia Wineries Future Predictions
Australia Wineries’ Future Predictions Include Continuing Growth of the Wine Industry, Growth in Red Varietals, & Growing Export Market Australia Wineries Future Predictions Australia Wineries Future Predictions Continuing Growth of the Wine Industry Growth in Red Varietals Growing Export Market Source: Tiburon Research & Analysis

Australia Wineries Market Growth can Specifically be Measured by the Number of Grape Growers, & Wineries, and their Number of Planted Acres, Tons of Grapes, Gallons of Wine, Cases Produced, Revenues, & Net Profits Australia Wineries Market Growth Measures Australia Wineries Market Growth Measures Grape Growers Wineries Employees Planted Acres Tons of Grapes Gallons of Wine Cases Produced Revenues Net Profits Source: 1/1/18 Wine Australia Web Site; Tiburon Research & Analysis 70

Australia Wineries Varietals Include Red & White
Source: Tiburon Research & Analysis

Australia Wineries Market Growth can Specifically be Measured by the Number of Grape Growers, & Wineries, and their Number of Planted Acres, Tons of Grapes, Gallons of Wine, Cases Produced, Revenues, & Net Profits Australia Wineries Market Growth Measures Australia Wineries Market Growth Measures Tons of Grapes Gallons of Wine Revenues Net Profits Cases Produced Source: 1/1/18 Wine Australia Web Site; Tiburon Research & Analysis 74

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Australia Wineries: History, Regions, & Future Predictions

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Australia Wineries: History, Regions, & Future Predictions

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