2. Intentional Membership Strategies

3. Intentional Strategies
10:3:1 Rule
10 targets (conversations)
3 Prospects (to a meeting)
1 Member
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4. Industrial Recruiting Non-Rotarian workers
Lead Generation
10:3:1 Rule
“Who do you know?”
Industrial Recruiting
Non-Rotarian workers
Boards of Agencies you support
Club Social Hour (Happy Hour)
Parents of Interactors
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5. Business Leaders – Speakers, Prospects
Attracting Members
Business Leaders – Speakers, Prospects
“Personal Ask” by Club President
Officers and Board step up
Rotary Information Hour (Discover Rotary)
Bring a Friend Day (“Rush Hour”)
Personal Follow-up by President
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6. Public Image (PI/PR) Campaign Governor’s Pin
Attracting Members
Drip Marketing
Club Brochure
Public Image (PI/PR) Campaign
Governor’s Pin
Corporate/Associate/Family Memberships
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7. Flexibility – 2016 Council on Legislation “What’s getting in the way?”
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8. Flexibility – 2016 Council on Legislation
Meeting Time/Place/Frequency
Meeting Format – Online/Hybrid
Attendance Requirements
Admission/Initiation Fees
Corporate, Associate & Family Memberships
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9. New Member Orientation New Member Scavenger Hunt
Onboarding Members
New Member Orientation
New Member Scavenger Hunt
Red Badge or “Quick-Start” program
Greeter
Classification Talk
Committee Assignment
Project Engagement
Attend a District Event (RLI, etc.)
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10. New members to District Events
Retaining Members
New members to District Events
RLI
Conferences
Assemblies
Upgrade Club Programs
Mentorship
Engaging, meaningful service projects that bring members together
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11. The Highest ROI Intentional Strategies
Rotary Information Hour (Discover Rotary)
Bring a Friend Day (“Rush Hour”)
FREE MONEY!! Apply for a D-7750 Membership Event Grant and get $15/guest (up to $300) to cover the event cost. Details at:
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12. “Bring a Friend” Variation
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13. Select 1-2 Strategies (5 min.)
Workshop
1 team per table
Select 1-2 Strategies (5 min.)
Develop ALL Action Plans needed for success (10 min.)
Define Expected Impact
Report on your plan
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14. A Strong Club Attracts & Retains Members
Intentional Strategies
Prospect Identification
Attracting Members
Onboarding New Members
Retaining Members
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