1. Advertising Media Kit of Hong Kong International Airport
(Provisional Version)
JCDecaux Transport
(Updated as on February 2009)

2. Hong Kong International Airport in the World
Top 5 by International Passengers 2007
1st: London, GB (LHR)
3rd: Amsterdam, NL (AMS)
4th: Frankfurt, DE (FRA)
2nd: Paris, FR (CDG)
5th: Hong Kong, CN (HKG)
5th busiest international airport
Reach 50% of the world’s population connected within 5 hours flying time from HK
Close to 90 airlines flying more than 150 destinations including around 40 cities in mainland China
Source: Airport Council International (Last Update on July 2008)

3. The World’s Best Airport
World’s Best Airport – UK aviation research institution Skytrax, ,
Best Airport – Travel trade publisher TTG, 2002,
Best Airport in China – Magazine Business Traveller China,
World’s Best Airport among facilities serving 40 million-plus passengers – Airports Council International Airport Service Quality Awards,
Best International Airport – Travel trade magazine Travel Weekly (Asia) and Travel Weekly China, 2007

4. Hong Kong International Airport in Asia
Top 5 by International Passengers 2007
Ranking Airport in Asia 1
Hong Kong, CN (HKG)
46.3m 2
Singapore, SG (SIN)
35.2m 3
Tokyo, JP (NRT)
34.2m 4
Dubai, AE (DXB)
33.5m 5
Bangkok, TH (BKK)
31.6m
The busiest airport in Asia Pacific
Hong Kong is recognized as a major hub in Asia
a major gateway to / from China
Source: Airport Council International (Last Update on July 2008)

5. Air Passenger Traffic Average Dwell time in HKIA : 2.74 hrs*
Source: The Nielsen Company, Oct 2008*
HKIA Source, Dec 2007 – Nov 2008

6. Arriving Passengers by Nationality
A good mix of international and Chinese travelers
Source: Hong Kong Tourism Board, Aug 2007 – Jul 2008

7. Passenger Profile Gender 62% Male vs 38% Female Average age 35
Proportion of PMEBs
(Professionals, Managers, Executives
& Businessmen)
56%
Purpose of trip : -
Airside Departing Passengers
41% Business vs 54% Leisure
Arriving Visitors
41% Business vs 56% Leisure
Source: The Nielsen Company, Oct 2008

8. Overview of Hong Kong International Airport
Terminal 1
Golf Course
Hong Kong Skycity Marriott Hotel
SkyPier
AsiaWorld-Expo
Terminal 2
HKIA Tower
World Trade Centre

9. Map of Hong Kong International Airport (HKIA)
Landside: Departure Check-in Area
Airside: Immigration; Shopping & Dining Area
6/F:
Departure Duty Free Area;
Departure Concourses
5/F:
Landside: Arrival Greeting Hall
Airside: Arrival Concourses; Arrival Customs, Baggage Reclaim Area
Entertainment Area; Food Court
Check-in & Retail Area
3/F:
Departure Immigration; Arrival Couch Lounge Area

10. Strengths of HKIA Advertising
Prime Location in the World
Major business and financial centre
A hub in Asia & as the major gateway to/from China
Centre point to approach elite air passengers
High Traffic with Outstanding Passenger Profile
Annual passengers throughput has reached 48.6 million in 2008
A good mix of international and Chinese travelers
Over 50% are professionals / managers / business executives
Positive Feedback
68% passengers are aware of HKIA ad
80% perceive HKIA ad as impactful
67% prefer advertise at restricted area
Variety of Advertising Format
Good variety of advertising formats to suit different advertising purposes
Development on digital products to meet market trend
Source: Research on Ad Effectiveness at HKIA 2007, ACNielsen

11. Advertising Format in HKIA – Lightbox Networks
Check-in 12-Sheet Network
Baggage Reclaim Focus Network
All Arrival Frequency Network
All Departure Frequency Network
Total Journey Network
Arrival Greeting Network
Business Traveler Network
T1 & T2 Connection Network
………and More
All Arrival Frequency Network
All Departure Network

12. Advertising Format in HKIA – Lightbox Networks
Key Benefits
Up to 100% coverage of arriving and departing passengers
Baggage Reclaim Focus Network
Guarantee exposure due to repetitive presence
Check-in 12-sheet Network

13. Advertising Format in HKIA – Banner Networks
Estee Lauder – Check-in Ceiling Banner Network
Chanel

14. Advertising Format in HKIA – Banner Networks
Premium
Key Benefits
Up to 100% coverage of arriving and departing passengers
Audemars Piguet – Arrival Central Concourse Banner Network
Various formats to suit your needs
Allianz – Check-in Banner Network

15. Advertising Format in HKIA – Premium
Cathay Pacific - Exterior Billboard

16. Advertising Format in HKIA – Premium
Prada – Bulkhead Column Mounted Lightbox

17. Advertising Format in HKIA – Premium
Bvlgari - Column Lightbox

18. Advertising Format in HKIA – Premium
HSBC - Lightbox on Glass Wall

19. Advertising Format in HKIA – Premium
Allianz - Frontlit Billboard

20. Advertising Format in HKIA – Premium
Key Benefits
Giant in size offers high visual impact
Effective brand building tool
Estee Lauder – Primary Icon
Tiffany – Secondary Icon & Lightbox on Glass Balustrade

21. Advertising Format in HKIA – Digital Media
UBS – Digital Business Network

22. Advertising Format in HKIA – Digital Media
Key Benefits
Innovated technology to stimulate attention and increase impact
Multiple displays to showcase range of new product features
Strategic locations to capture quality audiences
Chow Tai Fook – Digital Duty Free Network

23. Advertising Format in HKIA – Motion and Interactive Media
Omega -Arrival LED TV with Lightbox

24. Advertising Format in HKIA – Motion and Interactive Media
Key Benefits
Innovative formats to maximize advertising creativity
Visa – Multimedia Wall
Engage target customers to enhance effective communication
PolyU – Internet Lounge

25. Advertising Format in HKIA – Exhibition Site
Clinique – Exhibition Site

26. Advertising Format in HKIA – Exhibition Site
Key Benefits
Effective two-way communication can be achieved by face-to-face interaction
Marriott – Exhibition Site
Strategic locations to target customers
Lancome – Exhibition Site

27. Advertising Format in HKIA – Specials
Cathay Pacific – Glass Lift Wrap

28. Advertising Format in HKIA – Specials
Louis Vuitton – Giant Travelling Trunk Display
RBS – Airbridge Interior Wrap

29. Advertising Format in HKIA – Specials
Lancome – Binnacle Wrap
Samsung – TV Sponsorship

30. Advertising Format in HKIA – Specials
HSBC – Wrap on Glass Balustrade
Visa – Poster on Wall

31. Advertising Format in HKIA – Specials
Asia Miles – Wrap on Glass Balustrade
MasterCard – Baggage Trolley

32. Advertising Format in HKIA – Specials
Key Benefits
Impressive and acts as alternatives to traditional formats
Stimulate brand awareness
Global Sources
– Automatic People Mover Advertising

33. Advertising Format in HKIA – New Innovative Formats
Mega Glass Balustrade Lightbox
Mockup Photo
Subject to final approval by Airport Authority

34. Advertising Format in HKIA – New Innovative Formats
Enlarged Lightbox at
Arrival Greeting Hall
Interactive Floor Projection

35. Advertising Format in HKIA – New Innovative Formats
Flagpole Network
Power Pole

36. 2008 Outstanding Campaign Showcase
Advertiser Brand: American Express
Format: 3D Display and Carousel Wrap
Location: Arrival Baggage Reclaim Area

37. 2008 Outstanding Campaign Showcase
Advertiser Brand: American Express
Format: Free Standing Lightbox, Column Banner, Digital Panels
Location: Departure and Arrival Area

38. 2008 Outstanding Campaign Showcase
Advertiser Brand: ESTEE LAUDER
Format: Column Banner, Lightbox on Balustrade, Exterior Billboard and Multimedia Wall
Location: Departure Check-in and Duty Free Area, Main Road to the Airport

39. The JCDecaux Group No.1 worldwide for street furniture advertising
No. 1 worldwide in transport advertising
No. 1 worldwide for airport advertising with concessions in 141 airports
1st in Asia airport advertising – 7 airports

40. Thank You For inquiries, please contact
JCDecaux Transport - Airport Advertising Team
Tel : (852) / (852)
Fax: (852)