3. Protection Market Sales
Equifax Touchstone
Protection Market Sales

4. What do protection sales look like over the last 3 years?
Q1 18 v Q4 17
Crit. Illness -4.8%
Decreasing Term with CI -9.9%
Income Prot. -6.8%
Mortgage Term -9.2%
Relevant Life +66.9%
Term +4.7%
Term with Critical Illness -0.6%
Whole of Life +16.4%
Grand total +0.9%
Commercial in confidence — EQUIFAX TOUCHSTONE

5. How does this compare to the wealth market…
Q1 18 v Q4 17
Investment -7%
Pensions -15%
Protection +1%
Commercial in confidence — EQUIFAX TOUCHSTONE

6. Which channels fair best from protection sales?
66%
18%
Q1 18 v Q4 17
Banking +1.3%
Employee Benefits +2.2%
Generalist +4.2%
National -17.2%
New Build -11.0%
Spec. Equity Release % but tiny part of market but maybe one to watch
Spec. Indiv. Pension +2.9%
Spec. Investment -14.7%
Spec. Protection +2.55% but they control 2/3rds of the market (Top 20 control 20% of market)
Commercial in confidence — EQUIFAX TOUCHSTONE

7. How many Intermediary firms are active in the protection market?
Active Firm numbers broadly the same
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8. What percentage of protection do the top 100 firms write?
Previous Split
Top %
Next %
Rest 34%
Commercial in confidence — EQUIFAX TOUCHSTONE