1. Power Supply WebDesigner Tool (PSW)
November 2, 2011

2. Agenda
What is PSW
Flyback design and simulation in minutes – at no expense
Non-Power Supply Engineers
Power Supply Experts
Competition
NXP, PI, ST
No others
Customer Focus
Applications

3. What is PSW Web Tool that creates Flyback Circuits in minutes
PSR: Primary-Side Regulated Flyback Converter
Up to 30W
SSR: Secondary-Side Regulated Flyback Converter
Up to 100W
PSW Topologies and End Systems also called:
Switched-Mode Power Supply, SMPS
AC/DC off-line power supply
Isolated buck-boost converter
Forward isolated buck converter
DC/DC isolated converter

4. What is PSW - Customer Applications
Battery Chargers for cellular phones, cordless phones, PDA, Digital cameras, power tools, etc.
VCR, STB, DVD, & DVCD players
Home Appliances
Adapters
LCD TV and Monitor
Auxiliary Power

5. What is PSW – Part Numbers
Focus/Star PN’s - >50% PSW devices can be registered
FSGM and FSL series
FSL106xx, FSL206xx, FSL116x, FSL126x, FSL136x, FSGM300N
Associative Sales: Diode & Rectifiers; Optocouplers

6. Flyback design and simulation in minutes – at no expense
Non-Power Supply Engineers => EASY
Auto Design: Automatically creates and completes an energy-efficient flyback converter design
Intelligent component selection – no data sheet research required
BOM: Automatically generates a BOM for forwarding to procurement or for purchasing components online
Report:
Schematic, Magnetic Design, Analysis results, and BOM
Offers ability to confidentially save your design for future reference by you or others

7. Flyback design and simulation in minutes – at no expense
Power Supply Expert => Advanced
Control: Gives you the choice of selecting specific Fairchild components or allowing the tool to recommend
Fine Tune: Let’s you fine tune parameters to optimize performance, customize your flyback circuit
Analysis: Provides a powerful suite of design, simulation, and analysis
Transient, AC and Steady-State analysis
Analysis without building a prototype

8. PSW URL’s www.fairchildsemi.com/powersupplywebdesigner
PSW landing page
Step by Step Guide
Product Brief, example Report
Supported and tested on IE, Firefox, Chrome, Safari
Straight to PSW tool
Customer must create a “My Fairchild Account” login

9. PSW
PSR
SSR

10. PSW - EASY
Easy – Just enter basic system input/output parameters. Then click “Auto Complete”
Auto Complete: create flyback circuits in minutes

11. Competitive Analysis NXP - TEA173x, TEA152x online design tool
Power Integrations – PI Expert v8.5
ST – SMPS eDesign Studio
No Others
Main message:
PSW can be used by both:
Non-power supply engineers. Easy – just click on “Auto Complete”. No need to read data sheets. All other tools require user to read data sheets and manually pick out controller.
Power Supply Expert – Advanced – fine tune every parameter, change components and re-analyze. System Analysis: AC,Transient, Steady-State.

12. Fairchild PSW vs. NXP TEA173x, TEA152x
Fairchild Value Proposition
Breath of enablement:
Non-Power Supply Engineer: Auto Design with Intelligent component select; throw away the data sheets and app notes.
Power Supply Expert can fine tune parameters, complete magnetic design, simulation/analysis, and component changes.
Attribute
NXP Features
FSC Features
Topologies
SSR
PSR and SSR
Power Range
SSR up to 75 W
PSR up to 30W, SSR up to 100 W
Transformer and Semiconductor
Single Output transformer design
Up to 3 outputs and transformer optimizer tool
Intelligent Component Selection
No: Customer must read data sheets and choose device before the tool can be used
Yes: Also allows user to choose component
Output Filter Design
Input hold up time to calculate capacitance
Multiple stage output filter design , output capacitor design and selction tool
System Behavior Modeling No
Yes: AC Analysis, Transient Analysis, Steady-State Analysis
PSW can be used by both:
Non-power supply engineers. Easy – just click on “Auto Complete”. No need to read data sheets. All other tools require user to read data sheets and manually pick out controller.
Power Supply Expert – Advanced – fine tune every parameter, change components and re-analyze. System Analysis: AC,Transient, Steady-State.

13. Fairchild PSW vs. PI Expert v8.5
Fairchild Value Proposition
Breath of enablement:
Non-Power Supply Engineer: Auto Design with Intelligent component select; Throw away the data sheets and app notes.
Power Supply Expert: Output Filter, Snubber circuit, Efficiency, and simulation/analysis.
Attribute
PI Expert Features
FSC Features
Topologies
PSR and SSR
Power Range
PSR up to 30W, SSR >100 W
PSR up to 30W, SSR up to 100 W
Transformer and Semiconductor
> 3 output; Comprehensive transformer design section
Up to 3 outputs and transformer optimizer tool
Intelligent Component Selection
No: Customer must read data sheets and choose device before the tool can be used
Yes: Also allows user to choose component
Output Filter Design No
Multiple stage output filter design , output capacitor design and selction tool
System Behavior Modeling
Yes: AC Analysis, Transient Analysis, Steady-State Analysis
PSW can be used by both:
Non-power supply engineers. Easy – just click on “Auto Complete”. No need to read data sheets. All other tools require user to read data sheets and manually pick out controller.
Power Supply Expert – Advanced – fine tune every parameter, change components and re-analyze. System Analysis: AC,Transient, Steady-State.

14. Fairchild PSW vs. ST eDesign Studio
Fairchild Value Proposition
Breath of enablement:
Non-Power Supply Engineer: Auto Design with Intelligent component select; Throw away the data sheets and app notes.
Power Supply Expert: Output Filter, Snubber circuit, Efficiency, and simulation/analysis.
Attribute
ST eDesign Studio Features
FSC PSW Features
Topologies
SSR
PSR and SSR
Power Range
SSR ~ 30W
PSR up to 30W, SSR up to 100 W
Transformer and Semiconductor
> 3 output , no transformer optimizer tool
Up to 3 outputs and transformer optimizer tool
Intelligent Component Selection
No: Customer must read the data sheets and choose device before the tool can be used
Yes: Also allows user to choose component
Output Filter Design
Single Stage
Multiple stage output filter design , output capacitor design and selction tool
System Behavior Modeling
No, Controller simulation
Yes: AC Analysis, Transient Analysis, Steady-State Analysis
PSW can be used by both:
Non-power supply engineers. Easy – just click on “Auto Complete”. No need to read data sheets. All other tools require user to read data sheets and manually pick out controller.
Power Supply Expert – Advanced – fine tune every parameter, change components and re-analyze. System Analysis: AC,Transient, Steady-State.

15. No Other Competition On Semi = LED Lighting
Low Power DC/DC = Bucks, LED Lighting.
NOT AC/DC, isolated, high power.
Infineon = Simulation Tool for DC/DC Buck converters
TI/National = DC to DC Buck converter

16. Customer Focus – Call to Action
Customer – see Fairchild Account Manager
Product Brief – 2 page handout in
Product Brief also at: