1. Formatting Techniques
HO 2
Desktop Publishing
Formatting Techniques
That Get Attention

2. *****Can be used to enhance a single typeface.*****
Text Enhancements. . .
Normal
Bold
Italics
Shadow
Underline
Reverse Type
Font Size: 24 points points points
*****Can be used to enhance a single typeface.*****

3. Serif Sans Serif Typefaces / Font Styles. . .
A serif font is a type font in which a short line crosses the end of the main strokes of each letter.
The cross-strokes guide the reader’s eyes when reading.
Cross-strokes are indicated by the circles.
A sans serif font is a type font which is straight-edged.
Sans serif means “without
serif.”

4. Add “wows” by just changing
Typefaces / Font Styles. . .
Add “wows” by just changing
the font!
Times New Roman
Futura Bold
Arial
Impact
Brush Script
Script MT Bold
Courier New

5. Dog gone good! Ascender—the part of a letter that
Typefaces / Font Styles. . .
Ascender—the part of a letter that
extends above the baseline
(such as l, h, k, and d).
Dog gone good!
Descender—the part of a letter that
falls below the baseline
(such as p, y, and g).

6. Designs Grab the Reader's Attention!
Page Designs. . .
SMALL CAPS—where the first letter appears larger than the rest of the capitals. I
nitial cap—enlarging the first character
of a paragraph as a form of decoration.
Initial caps should be used randomly throughout a document and only at the
beginning of a column if it starts a story.
“ Printer’s Quotes”—an elaborate use of quote marks that draw attention to text.
Designs Grab the Reader's Attention!

7. Bullets—special symbols used to draw attention to lists
HO 2
Page Designs. . .
Bullets—special symbols used to draw attention to lists
Entertaining
Rhythmical
Tradition
Pull Quote—phrases from an article that are enlarged and placed near the article to attract attention.
“Pull quotes can be profoundly effective, but only if the quotes themselves are compelling.”
Graphics
Designs Grab the Reader's Attention!

8. Visual Balance. . .
Balanced
Unbalanced

9. Visual Balance. . .
Balanced
Unbalanced

10. Desktop Publishing
Let's See
How You Do!