1. Rethinking Recruitment: Exploring Contextualized Recruitment Strategies for Communities
July 17, 2018

3. Michelle Lee-Jones
Workforce Analyst, Employment and Training Administration
U.S. Department of Labor

4. Joel Miranda Michael Springer Senior Director, Leadership Development
YouthBuild, USA
Michael Springer
Construction Manager and Recruitment Coordinator
YouthBuild, Louisville

5. Explore the role of partnerships in successful recruitment strategies
Learn how youth partnership can support recruitment efforts
Re-think the recruitment timeline
Hear innovative practices from peer presenters

6. Our Goal: Successful Outcomes
Partnerships are Key
Recruitment Strategy
Quality program with rigorous education and training
Effective supportive services
Innovative work readiness approach
Strong community, employer, post-secondary education partners
See youth as partners
Successful outcomes start with successful recruitment strategy
Leverages program practice, partnerships and community supports
Engages young people in recruitment strategy and process

7. When does recruitment season start?
2-4 months before a new cycle
4-6 months before a new cycle
1-3 months before a cycle ends
Recruitment is a year-round process

8. Recruitment is a year-round process
Should start upon successful completion of Mental Toughness
Leverage existing partnerships and relationships
Linked to success of current cycle
Recruitment is a year-round process

9. What partnerships should programs leverage most for recruitment purposes?
Community partners (youth serving and like- minded orgs)
Education and employment partners
Current and former participants
All of the above

10. Leveraging Community Partners
Ask partners to post a flyer, repost a social media message, or refer young people directly to your program
Identify ways your partners can be invited to engage in programmatic activities:
Service-learning projects
Monthly or quarterly community meetings
Opportunities for work experience, such as on-the-job training, job shadowing, or mentoring
Referral services to community partners
Community partners include other youth- serving organizations, local American Job Centers, local courts, police officers, local businesses (i.e. small corner stores and other community business), and local community leaders.

11. Education and Employment Placement Partners
Make sure they are aware of YouthBuild program philosophy and practices
Schedule tours and job shadows
Invite to graduation
Create advisory group of education and employment partners to strengthen program practices and effectiveness resulting in:
Improved services and training for youth participants
Stronger placement connections
Successful and thriving young people who exit the program with positive placements
Education and employment placement partners may not necessarily provide a steady stream of young people who might enroll in the program, but they are key partners that the program should engage throughout the year.

12. Participants as Partners
A Strong Alumni Network
Provides engagement for former participants
Allows current participants to engage with successful graduates
Facilitates documentation of successful outcomes
Facilitates documentation and service related to placement needs
Successful graduates are more likely to spread the word about the program
The strongest advocates and source of promotion for the YouthBuild program are the young people who have completed the program successfully and are thriving in their lives beyond YouthBuild.

13. Discussion Question #1
How is your program engaging partners (community, PSE, career, youth participants) in your recruitment efforts?
Unmute your phone line using *6, or type your response in the chat box.

14. Engage Stakeholders in Recruitment
Create relevant and appropriate messaging that can be shared with the right partner and via the right platform
Develop a social media strategy
Create a recruitment calendar
Document recruitment contact and outreach efforts
Make sure your website is up to date with current pictures and success stories and drive traffic to your site
According to a 2018 report by the Pew Research Center, 94% of year olds use YouTube.

15. Targeting your message to your audience..
Milwaukee Area Technical College YouthBuild

16. Discussion Question #2
How are you targeting your messaging to best leverage your partners and their communication channels?
Unmute your phone line using *6, or type your response in the chat box.

17. Building Lives by Building Partnerships
Michael Springer
Leadership Coordinator/ Case Manager/ Recruitment Specialist 
YouthBuild Louisville

18. The Building Lives Luncheon
1 hour luncheon; 2x a month
15-20 guests per luncheon
Toolbox lunchbox includes meal and program literature
Guests include community, employer and PSE partners, and youth interested in enrolling in YouthBuild
Program staff share information about program services and community impact
Participants and graduates share impact of YouthBuild in their lives and career success

19. The Building Lives Luncheon Short-term Impact
partners and youth engaged
Relationships with the program and between partners are strengthened
A pipeline of interested youth is curated and nurtured resulting a fruitful recruitment process
All guests are invited to the annual Building Lives Lunch partner appreciation and community event

20. The Building Lives Luncheon Long-term Impact
New base of partners and potential donors is identified and nurtured
Ongoing engagement of new and existing partners results in donations of up to $150K to support program operations and sustainability
Young people are engaged as partners vs simply as potential new recruits
Participant interview and selection process is supported by pre-existing engagement of youth and pre-program engagement and referrals as needed
Young people enroll in the YouthBuild program are better informed of, and prepared to, meet program expectations and outcomes

21. Find your way with…

22. Source:

23. Recruitment Contacts and Efforts
Author(s): Cadillac YouthBuild
Source:

24. Marketing Plan Tool and Activity Calendar
Source:

25. https://youthbuild.workforcegps.org/

27. YouthBuild Recruitment and Social Media Tips
s/2018/06/04/18/57/YouthBuild_Recruitment _and_Social_Media_Tips
Recruitment Contacts and Efforts
s/2014/08/21/10/09/recruitment-contacts- and-efforts
Recruitment Marketing Tool and Activity Calendar
s/2017/08/02/11/45/Recruitment-Marketing- Tool-and-Activity-Calendar

28. Sustainability: Partnership Development and Diversification of Funds
Webinar
August 7, 2018
NCCER Construction Certification Training
Oakland, CA
July 30-August 3, 2018
Region 5 Peer to Peer Training
Chicago, IL
August 2-3, 2018
Region 1, 2, 3, 6 Peer to Peer Training
Atlanta, GA
September 19-21, 2018

29. Joel Miranda Michael Springer Senior Director, Leadership Development
YouthBuild USA
Michael Springer
Construction Manager and Recruitment Coordinator,
YouthBuild Louisville