1. Background and History
History of the Internet
Darpa
, Usenet, FTP, Gopher, Archie
HTML (Berners Lee)
Web Browser: Lynx – Mosaic – Netscape – Internet Explorer – Firefox

2. Marketing Concept Production Concept Sales Concept Marketing Concept
One 2 One
Amazon; cookie files and collaborative filtering … Life Time Value
Viral
Hotmail
Social media, blogs

3. Communications Model One to many, and indirect
One to one, and direct and chatter

4. Media Convergance
Each media survived emergence of new media … can this persist ?
Newspaper Business Model ?

5. Evolution of Web Design
Brochureware
E-commerce / transactions
Community
Search impact

6. Evolution of Search Web crawler Alta Vista Google Time-based search ?
Local search ?

7. Evolution of Internet Advertising
Banner advertising: Wired 1994
CPM versus PPC
Text-based ads on Google

8. 1.0 to 2.0
Blogs / podcasts
RSS
News readers