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Creative Services Television Radio Print Outdoor Social POS, In-Store Demos Culinary Services Marketing and Promotion Designs.

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Presentation on theme: "Creative Services Television Radio Print Outdoor Social POS, In-Store Demos Culinary Services Marketing and Promotion Designs."— Presentation transcript:

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3 Creative Services Television Radio Print Outdoor Social
POS, In-Store Demos Culinary Services Marketing and Promotion Designs

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5

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7 Creative Services Private Joint-Ventures
Leveraging w/ Other Gov Agencies

8 Various Campaigns

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12 Emphasis on “Local”

13 Emphasis on “Local” User rate exceeds availability
Freshness 82% Economy 75% Taste 58% Knowing Source 51% Price 38% Nutrition 36% Environment 35% Appearance 28% User rate exceeds availability 72% of shoppers purchase regularly

14 Emphasis on “Local” 51% Say within 50 Miles; 30% within State lines
51-75 26-50 76-100 <26 100+

15 Emphasis on “Local” Poultry Pilgrim’s Pride Seafood “Go Native”
Made in Dade Hillsborough Local Gainesville Local

16 Emphasis on “Local”

17 Emphasis on “Local”

18

19 Retail Incentive Campaigns
Southern Incentive Programs Retail Incentive

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22 Retail Partners U.S. and Canada
AMCE, A&P, AWI, Affiliated Bi-Lo, Bozzuto’s, Bravo (New York), Farm Fresh, Food Basics, Fortinos, Hannaford, Ingles Market, Jewel-Osco, Kroger, Loblaws, Lowes, Market Basket, Meijer, Metro, Nash Finch IGA, Nash Finch Independent, National Grocers, Penn Traffic, Price Chopper, Golub, Provigo, Roundty’s, Sobeys Atlantic, Sobeys Ontario, Sobeys Quebec, Spartan, Ukrop, Zehrs

23 Retail Partners Florida
Albertsons, Bravo (Florida), Harvey’s Supermarket, Publix, Sedano’s Sweetbay Supermarkets, Wal-Mart, Winn-Dixie

24 Retail Partners International Specific Campigns
Waitrose - UK SuperQuinn - Ireland Price Mart - CA/Caribbean Jinwon - Korea

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26 Retail Incentive Campaigns

27 Retail Incentive Campaigns

28 Retail Incentive Campaigns

29 Retail Incentive Campaigns

30 Retail Incentive Campaigns

31 Participation and ROI 40+ Retailers w/ 11,000+ Outlets 15 Countries
08-09 Increase $142.8M Direct Farm Cash Receipts

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33 Retail Incentive Campaigns
20,000 cases sold last year compared to 63,644 cases this year. 218% Increase

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35 Competitive Intelligence
FASS Pricing Internal Research External Leveraged Research 3rd Party Research Response vs. Reactive

36 Competitive Intelligence

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39 Retail Partnerships Commodity Education Ethnic Marketing
Fresh From Florida Kids Boomer Campaigns POS Cost-Share In-Store Demos Coupons Social Media

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43 Business Plan Capital People

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45 Recap Campaign Development Creative Services
Direct and Indirect Tie-Ins Retail and Logo Incentives Competitive Intelligence

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47 Good Fast Cheap

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