1. Проект за зајакнување на иновативен туризам
Projekt për avancimin e turizmit bashkëkohor
Smart Tourism Enhancement Project
THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME
Zgjerimi i kapaciteteve për bashkëpunim ndërkombëtar të anëtarëve të rrjetit STEP
Prill, 2019
The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

2. Bazat e bashkëpunimit ndërkombëtar
Проект за зајакнување на иновативен туризам
Projekt për avancimin e turizmit bashkëkohor
Smart Tourism Enhancement Project
THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME
Bazat e bashkëpunimit ndërkombëtar
E rrit dukshmërinë e biznesit onlajn
Bashkëpunimi i drejtëpërdrejt me Dhomat (Odat) dhe tur operatorët
Krijimi i intevnimeve të përbashkëta të qëndrueshme
Respektimi i standardeve
The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

3. KRIJIMI I ITERVENIMEVE TË PËRBASHKËTA TË QËNDRUESHME
Проект за зајакнување на иновативен туризам
Projekt për avancimin e turizmit bashkëkohor
Smart Tourism Enhancement Project
THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME
KRIJIMI I ITERVENIMEVE TË PËRBASHKËTA TË QËNDRUESHME
The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

4. Çka është globalisht intervenim i përbashkët biznesi
Проект за зајакнување на иновативен туризам
Projekt për avancimin e turizmit bashkëkohor
Smart Tourism Enhancement Project
THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME
Çka është globalisht intervenim i përbashkët biznesi
Një biznes apo bashkëpunim që inkuadron më shumë biznese
Afrimi me një vend i ideve të ngjajshme dhe biyneseve të ngjajshme për qëllim të njejtë – zakonisht përfitim komercial
Në rastin e STEPit – përmirësimi i kapaciteteve të turizmit rajonal në Elbasan dhe Pollog
The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

5. Të punojmë së bashku – si ta bëjmë këtë?
Проект за зајакнување на иновативен туризам
Projekt për avancimin e turizmit bashkëkohor
Smart Tourism Enhancement Project
THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME
Të punojmë së bashku – si ta bëjmë këtë?
Krijimi i ofertave me intervenime të përbashkëta - paketat
Rekomandoni bizneset prej rrjetit STEP tek klientët tuaj – ndërtoni lidhje të forta biynesi ndërmjet Pollogut dhe Elbasanit
Investim në ndërtimin e kapaciteteve të përbashëta në nivel lokal dhe ndërkufitar – një ofertë e difersifikuar nënkupton më shumë turistë të interesuar
The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

6. Si deri tek qëndrueshmëria?
Проект за зајакнување на иновативен туризам
Projekt për avancimin e turizmit bashkëkohor
Smart Tourism Enhancement Project
THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME
Si deri tek qëndrueshmëria?
Krijoni oferta që janë të kufizuara në periudha kohore – dimër, pranverë, vjeshtë dhe verë – difersifikoni ofertën tuaj
Inkuadroni më shumë biznese ashtu siç jeni duke u rritur – por mos nxitoni
Bëni oferta speciale – zbritje (skonto) sezonale, aktivitete që ndodhin njëherë në vit, etj.
The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

7. Inkuadroni më shumë biznese
Проект за зајакнување на иновативен туризам
Projekt për avancimin e turizmit bashkëkohor
Smart Tourism Enhancement Project
THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME
Inkuadroni më shumë biznese
Tur operatorë lokal për turistët e jashtëm
Dhomat e turizmit
Udhëheqës profesional për tura me qëllime të caktuara
Udhëheqës për aktivitete në natyrë
The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

8. RESPEKTIMI I STANDARDEVE
Проект за зајакнување на иновативен туризам
Projekt për avancimin e turizmit bashkëkohor
Smart Tourism Enhancement Project
THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME
RESPEKTIMI I STANDARDEVE
The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

9. Respektimi i seteve të standardeve
Проект за зајакнување на иновативен туризам
Projekt për avancimin e turizmit bashkëkohor
Smart Tourism Enhancement Project
THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME
Respektimi i seteve të standardeve
Standardet e higjienës
Standardet e ushqimit (HACCP është gjithmonë i pëlqyeshëm për turistët nga EU, HALAL edhe më mirë)
The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

10. Vendosja e standardeve
Проект за зајакнување на иновативен туризам
Projekt për avancimin e turizmit bashkëkohor
Smart Tourism Enhancement Project
THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME
Vendosja e standardeve
Analizoni anët e forta dhe shfrytëzoni ato
Krijoni ofertë me standardet ku jeni të shkëlqyer
STEP programi për standardet së shpejti
The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

11. RRITJA E DUKSHMËRISË SË BIZNESIT ONLAJN
Проект за зајакнување на иновативен туризам
Projekt për avancimin e turizmit bashkëkohor
Smart Tourism Enhancement Project
THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME
RRITJA E DUKSHMËRISË SË BIZNESIT ONLAJN
The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

12. Website – the face of your business online
Проект за зајакнување на иновативен туризам
Projekt për avancimin e turizmit bashkëkohor
Smart Tourism Enhancement Project
THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME
Website – the face of your business online
Моst imporatant for business online – having a website !
Follow standards and trends from industry leaders
Content should be short and concise
Always write in multiple languages – English is a must
The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

13. Website - creating a user experience
Проект за зајакнување на иновативен туризам
Projekt për avancimin e turizmit bashkëkohor
Smart Tourism Enhancement Project
THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME
Website - creating a user experience
Sitemap – make sure than you don’t have a lot of items in the menu
Call to actions - make it easy for people to book their stay/buy a tour/rent a car etc. (depending on your business)
Constantly update content- don’t be lazy!  New offers, new tours, new locations etc.
The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

14. Building brand awareness thorugh social media
Проект за зајакнување на иновативен туризам
Projekt për avancimin e turizmit bashkëkohor
Smart Tourism Enhancement Project
THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME
Building brand awareness thorugh social media
Моst imporatant social media platfroms for tourism
FB – very business oriented – can add details to your page about contact, location, as well as have people engage with your brands content
Instagram – very tourist friendly – easily consumable content
The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

15. Building brand awareness thorugh social media
Проект за зајакнување на иновативен туризам
Projekt për avancimin e turizmit bashkëkohor
Smart Tourism Enhancement Project
THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME
Building brand awareness thorugh social media
Facebook
Post regularly
Mobile optimized content
Strong call to action in content
Always update business details
Instagram
Post regularly
Diversify content
Always use captions
Include business info in bio, not content
The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

16. Additional platforms important for increasing online visibility
Проект за зајакнување на иновативен туризам
Projekt për avancimin e turizmit bashkëkohor
Smart Tourism Enhancement Project
THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME
Additional platforms important for increasing online visibility
Trip Advisor
Expedia
AirBnb
Booking.com
The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

17. DIRECT COOPERATION WITH TOUR OPERATORS AND CHAMBERS
Проект за зајакнување на иновативен туризам
Projekt për avancimin e turizmit bashkëkohor
Smart Tourism Enhancement Project
THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME
DIRECT COOPERATION WITH TOUR OPERATORS AND CHAMBERS
The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

18. Working with chambers of commerce in your country
Проект за зајакнување на иновативен туризам
Projekt për avancimin e turizmit bashkëkohor
Smart Tourism Enhancement Project
THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME
Working with chambers of commerce in your country
Albania ?
Macedonia
SKTM – Стопанска Комора на Туризам во Македонија
The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

19. Creating a tourist friendly offer
Проект за зајакнување на иновативен туризам
Projekt për avancimin e turizmit bashkëkohor
Smart Tourism Enhancement Project
THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME
Creating a tourist friendly offer
Chambers are basically local tourist directories – make use of them
Contact people in the directory with your own offer – make it attractive to tour operators that would have benefit reselling it
Include more activities not just accommodation – diversify your offer
The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

20. Working with local tour operators
Проект за зајакнување на иновативен туризам
Projekt për avancimin e turizmit bashkëkohor
Smart Tourism Enhancement Project
THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME
Working with local tour operators
Contact them directly with concrete offers
Sell benefits from your business to theirs
Include your international package as an offer – a bigger, better offer
The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County

21. Answer these questions for your business
Проект за зајакнување на иновативен туризам
Projekt për avancimin e turizmit bashkëkohor
Smart Tourism Enhancement Project
THE EUROPEAN UNION'S CROSS-BORDER COOPERATION PROGRAMME
Answer these questions for your business
What is special about my business ?
Is my location easily accessible?
What can I do better to improve my offer?
Can people find me online?
The Smart Tourism Enhancement Project is implemented by Metamorphosis Foundation in cooperation with the Centre for Development of Polog Planning Region and the Council of the Elbasan County