2. Introduction to Marketing and Sales
Pre-incubator Spring 2018

3. Table of content Key aspects of Marketing Needs and desires
Marketing mix
Sales
Different contexts
BtoB
The importance of marketing
Activity

4. Key aspects of Marketing
Creates Value
Aims at satisfying the needs and desires of the consumers
Leads to an exchange of value
Requires decisions related to product, price, distribution and communication
It can be put in place by individuals and organisations
It’s being practiced in many contexts

5. Needs and Desires
A need, such as eating, clothing, shelter or safety, is a feeling of lack related to the necessities of life.
A desire is the particular way in which a person decides to fill his need and is determined by that person's knowledge, culture and personality.

6. Marketing Mix
Product
Price
Distribution
Communication

7. Sales

8. Sales

9. B2B VS B2C

10. Being practiced in many contexts
Cultural
Demographics
Social
Technology
Economics
Politics

11. By individuals and organisations
Business to Business
Business to Customer
Customer to Customer

12. The importance of marketing
Marketing increase the company's presence in the global market
Marketing is present at all levels of the organization
Marketing is ubiquitous in the supply chain
Marketing makes life easier
Many represents many career opportunities
Marketing enriches the company
Marketing can be entrepreneurial

13. Activity
Pick a product/service of your choice and explain their marketing mix