1. What We Do
The Right List is proud to offer the most exciting platform for advertisers since internet websites... Mobile phones
With the ability of today’s Mobile phone to connect to the internet and receive multimedia content, it has opened a whole new interactive channel for today’s consumers to be reached by advertisers… in addition to our ability to send a broadcast message to our large database of opt-in mobile subscribers, The Right List can now place your banner advertisement on the most popular sites visited sites by mobile phone users…

2. Current Advertisers Largest mobile media network
70 million+ impressions per month
Current focus: mobile sites and content
Cross-carrier campaigns
Campaign management available
Optimized for Mobile Ad Management and Delivery Platform
Connects Advertisers, Publishers and Carriers together on a common platform optimized for mobile
Ad Delivery (serving, tracking, optimization & reporting)
Cross Content capabilities (mobile web, java, brew, video)
Access agencies and brands buying mobile media

3. Mobile Usage
According to M:Metrics, browsing Internet content on mobile phones is second most sought after activity of data subscribers
10% of mobile phone subscribers browse mobile content on a monthly basis
US Mobile Subscriber Monthly Consumption of Content and Applications
M:Metrics Benchmark Survey: September 2005
Activity
Projected Monthly reach (000’s)
% US Mobile Subscribers
Sent or Received Text Message
55762
30.8%
Retrieved News and Information via Browser
19642
10.9%
Purchased Ringtone
15624
8.6%
Used Photo Messaging
14929
8.2%
Used Personal
10748
5.9%
Used mobile Instant Messenger
9457
5.205%
Used Work
6129
3.4%
Purchased Wallpaper or Screensaver
5927
3.3%
Downloaded Mobile Game
5315
2.9%
Source: M:Metrics, Inc. Copyright Survey of U.S. Mobile subscribers. Data based on the month of September 30, n=13,398.

4. WAP Audience Composition
Mobile Data Subscriber Stats:
Educated urban audience
80% College Degree
32% Professional & Management
Comprises highest disposable and per capita income DMA’s
70% - $75k+ HHI
Avg Age: 30
Skews slightly male

5. Mobile Internet Advertising Downloadable Applications
Mobile’s 4 Media Types
Mobile Internet Advertising
Video
SMS / MMS
Downloadable Applications
(WAP)
(Streaming/Pre-Roll)
(Text Messaging)
(Java/Brew)

6. Mobile Internet Advertising (WAP)
Proven Marketing Model
Ad types
Data capture (SMS address)
Click to call
Store locator
Coupon
Contests/Sweepstakes
Trivia
Tune-in
Campaign Averages:
Click through rate: average 3-5%
CPM: average $35-50

7. Downloadable Apps Examples: Calorie Calculators
Gas Mileage Calculators
Maps / Routefinders
Games
Growth/Current Use:
Engagement Opportunities
Consumer Experience
Local Marketing

8. TRL Partner Network The largest mobile media network in the industry
Channels: News, Weather, Entertainment, Sports, Gaming, Finance, Youth, General
Publishers: USA Today, MSN Mobile, CBS SportsLine, go2, TV Guide, Hollywood.com, ClubFONE, Afterdawn, Restaurant Row, AirG, Weatherbug, Accuweather, 10Best, MocoSpace, ConvertIT, Skynet MD, Sportsfeed, eGolfScore, Wcities and many more
Sample Advertisers: Dunkin Donuts, SBC, UPN, MasterCard, E! Entertainment, Vonage, Nextel, Embassy Suites, Ramada, American Express, UNICEF and others.
70,000,000+ Available monthly impressions
6,500,000 Unique Users

9. Category Content
Category areas that are ‘time sensitive’ are the most sought content on the TRL Network:
Sports - 33%
Weather - 11%
News - 9%
Directories - 30%
Gaming - 13%
Other - 4%

10. Case Study: Dunkin Donuts
Client:
Dunkin Donuts
Background:
DD specifically targets downtown Boston to give away mobile coupons to be redeemed at Dunkin Donut stores
Objectives:
Create buzz for DD latte
Drive traffic to Boston DD stores
Campaign:
Geo-targeted WAP campaign to Boston. DD purchased a WAP run of network from Thursday through Sunday for 4 weekends in a row.
Results:
4% click-through rate. The campaign created a 21% increase in store traffic and redemption of the mobile coupon. 

11. Case Study: Nextel Client: Nextel Background:
Nextel offers premium mobile content
Objectives:
Drive downloads of premium mobile content
Campaign:
Mobile media ad spots with an actionable WAP link to fulfillment page
Results:
6.7% Click-through rate
53% conversion

12. Case Study: Burger King
WAP Banner
Jump Page 1 2
The Burger King banner and textlink appear on mobile sites across the TRL network.
Allows the users to perform multiple actions:
Search for a BK
DL Wallpapers
Research Nutritional Facts
Search foods based upon allergens
Learn more about BK

13. DL Wallpaper, Nutritional Information, Allergens by Ingredient
Nutrition Information
Allergens

14. Global Media Solutions
Call today for more information
John Foster
SVP Marketing
The Right List
Tel (800) x112
Fax (877)