[Y11 MEDIA PROGRESS CHECK]

[Y11 MEDIA PROGRESS CHECK]
Pupils Research Planning Production Evaluation Sinister Essay TV News Coursework Mahha Odah 5/10 4/10 32/50 4/20 12/20 Loretta Putnoki 6/10 Urgent 25/50 15/20 10/20 Hiba Hassan 16/20 To print Frankie Dobson 20/50 11/20 Fowsia Hagi 28/50 3/10 13/20 Sneha Susilan 2/10 Shaheeda Rayyab 7/10 31/50 Yunus Al-Laithee 35/50 14/20 Aliakbar Al-Sultani 33/50 6/20 Ayub Khan 8/20 Ladan Abshir Ahmad Akram 22/50 Sara Adare Fatima Ali Hijazi Fatimi Collette Cahill 15/50 Jovawn Coleman 12/50 Yahye Dahir

Research Criteria

Case Study Introduction
In this case study, we hope to find out enough about the target audience for our magazine in order to maximise its appeal and reach a wide enough audience to make our product profitable. How do magazines appeal to their chosen audiences? Example: Magazines intend to find a topic (hobby, issue, movement, lifestyle choice) that has widespread appeal. Once it has chosen its topic, it can seek out on audience who would be attracted to new information on it. It then takes effective financing, advertising and branding to bring such a magazine into circulation. Who is the demographic for your magazine? Example: “The demographic for my magazine concept would be teenagers who enjoy trap, hip-hop, grime and bashment music. As a teenager myself, I am aware of the popularity of this scene of music and know that any product which features up-to-date interviews, gig listings, gossip, lyrics and track promos will reach a wide audience. There is a clear demand for this type of magazine.” What features are your magazine’s demographic interested in? Example: I think that the magazine’s demographic would enjoy special offers, ticket reductions, competitions to meet their favourite stars and also compilations with the newest and best tracks around. Who are your industry rivals within this demographic? Example: The most popular magazines for this demographic include VIBE, XXL, The Source, Respect, Scratch, HYPE and many more. It will take a lot of work to compete with these magazines but we believe that we have enough unique selling points to make our magazine stand out.

Denotations of a magazine cover
Superimposing anchoring image over masthead Buzz word Secondary Leads/Strip Masthead Anchoring Image Font features – uppercase, bold font, some italics, colours: black/ yellow/ white Cover story/headline Colour scheme - black, yellow, white Coverline /kicker Coverline /kicker Promotion/ sponsorship Hyperlink Lure Bar Code Main coverline DENOTATIONS // MAGAZINE COVER

Connotations of the magazine cover
The buzz word ‘NEW’ attracts readers to keep up-to-date with the hip-hop scene. These Secondary Leads/Strip remind readers of other features in the magazine (including reviews for Kelis and 50 Cent) The Vibe is stylised with uppercase and lowercase letters – this appeals to the demographic with its use of cacography. The superimposition of the anchoring image of Drake over the VIBE masthead emphasises the confidence the magazine has in the star and the product. The purpose of this aesthetic choice is to showcase the magazine’s graphic design skills and the star power of Drake. The striking anchoring image of Drake giving a direct address to the viewer is an engaging approach to hook people into purchasing the magazine. The choice of font style and colour (uppercase, bold, some italics, black/ yellow/ white) aims to have a powerful impact. It is a simple and clear design that uses contrast to attract attention. The cover story ‘Drake: Hip-hops new religion’ idolises the artist, appealing to the demographic. This is typical hyperbole used in magazines – exaggeration for marketing effect. These coverlines highlight other features in the magazine with other famous artists. Alliteration is used to make these coverlines catchy. The coverline on Chris Brown’s ‘definitive’ interview suggests that this is an important opportunity for the controversial artist to set the record straight. This hyperlink is used to connect the reader to the magazine’s official website. This use of convergence is an excellent marketing technique to showcase their expertise across media platforms. This promotion is used as another marketing technique. The lure is an effective use of graphic design that uses mystery (enigma) to persuade the reader find out more. The magazine bar code shows that this magazine is not an iPad version but one sold in the store. The main coverline ‘UNSTOPPABLE’ exaggerates the invincibility of Drake in order to heighten his star power. CONNOTATIONS // MAGAZINE COVER

Questionnaire – Example: Music Magazine
Q1 - What is your favourite music genre? A. Hip-hop. B. Grime. C. Trap. D. Drum’n bass E. Rnb F. Bashment G. Pop/rock H. Alternative Q2 – What is your age? Q3 – How often do you buy magazines? A. More than once a week. B. More than once a month. C. More than once a year. D. Occasionally. E. Never Q4 – What magazine types are you most interested in? A. Sport B. Music C. Cars D. Lifestyle E. Entertainment (e.g. Films) F. Cooking G. Holidays H. Other Q5 – Which Unique Selling Point would persuade you most to buy a magazine? A. Free compilation CD. B. Half-price tickets to a music concert. C. Competition to meet Drake. D. £5 voucher for iTunes Store. E. Special feature on recent festival (e.g. Glastonbury). F. Top 50 Best Albums of the Year list. Q6. Which image would encourage you to buy the magazine more? A. Eminem B. Drake C. Kendrick Lamar D. Missy Elliott E. Stormzy F. J Hus G. Nicki Minaj H. None of the above Q7. Which magazine do you prefer the layout to (shown below)? Q8. Which house style (logo) do you prefer (shown below)? Q9. What is the most you would pay for VIP passes to see your favourite musician play? A. Up to £10 B. £50 C. £100 D. £200 E. £500 Q10. How much should a music magazine cost? A. 50p B. £1 C. £2 D. £3 E. £5+

Questionnaire Results Example
Q1 - What is your favourite music genre? A. Hip-hop - 3 B. Grime - 7 C. Trap - 4 D. Drum’n bass - 1 E. Rnb - 3 F. Bashment - 1 G. Pop/rock - 1 H. Alternative - 1

Primary Research Review – Example: Question-by-question analysis

Planning Criteria

Planning Tasks (10 Marks)
Magazine name ideas Masthead designs Cover stories Draft layout of front cover Drawn layout plans of front cover and contents page Planning design

Fashion Magazine Name Ideas
Masthead designs I like this design because the vertical lettering for ‘new’ frames the logo in a unique way. The neat formatting of the same font, different sizes but equally spaced was an engaging logo that would be ideal for a front cover of a magazine masthead with three words. The overlapping of the typography was stylish but I felt that some readers might find this style too difficult to read. Fashion Magazine Name Ideas Style Review Model Weekly HSF Magazine (High Street Fashion) Urban Designer Shining Light Desire2Fashion AliStyles ClothesMaster Magazine The Don Monthly Panache Chic Weekly Tailor Made Urbanitas The Latin Quarter BAE Icons Red Carpet Romeo The Fashion Police My favourite name for the magazine masthead is Lapel because it is an item on clothing and comes across as an iconic and snappy name. I could develop a brand image and house style around this name.

DRAFT LAYOUT OF MAGAZINE EXAMPLE MAGAZINE COVER LINES
Secondary Leads DRAFT LAYOUT OF MAGAZINE Masthead EXAMPLE MAGAZINE COVER LINES Superimposition of Anchoring Image Over Masthead YSL’S NEW RANGE Yves St-Laurent are back with their new collection. Be the first to set the trend. THE GOLDEN TICKET Shopping vouchers for the best buys from all your favourite high-street brands Cover lines Cover lines STYLE REMIX Vintage buys, downtown hangouts and thriftstore tips Anchoring Image ECONOMY SHOPPING What to buy on a shoe-string MEET THE STARS Competition for backstage tickets to see Drake live WE ❤ MALUMA! Cover lines Cover lines An exclusive interview with the man of the hour I decided to add sub-headings to iconic and brief cover lines so that it gave each feature enough context. I felt that the design was neat and appropriate as anchorage to the main image. Main Cover line Bar code and date line Promotions, hyperlinks, colour scheme, fonts

Production Criteria

L A P E L L A P E L WE ❤ MALUMA! NEW! 13 19 08 26 33 41 52 58 47 63
FRENCH MONTANA BLADE RUNNER 2049 LONDON FASHION WEEK INTRODUCING…THEGUIDE L A P E L L A P E L NEW! SOCIAL MEDIA CONTENTS @lapelzine #lapelscene BRITAIN’S LEADING FASHION MAGAZINE ECONOMY SHOPPING What to buy on a shoe-string 13 YSL’S NEW RANGE Yves St-Laurent are back with their new collection. Be the first to set the trend. 19 THE GOLDEN TICKET Shopping vouchers for the best buys from all your favourite high-street brands STYLE REMIX Vintage buys, downtown hangouts and thriftstore tips 08 26 CAREER AS A FASHION BUYER What does it take to become a professional shopper? THE GOLDEN TICKET Shopping vouchers for the best buys from all your favourite high-street brands E C O N O M Y S H O P P I N G The best outlets for the affordable, high quality clothing 33 MAKE UP & SKIN TONE A specialist gives a unique guide on what make-up to wear depending on skin tone MEET THE STARS Competition for backstage tickets to see Drake live 41 STYLE REMIX Vintage buys, downtown hangouts and thriftstore tips YSL’S NEW RANGE Yves St-Laurent are back with their new collection. Be the first to set the trend. 52 WHEN STELLA MET KANYE Stella McCartney sizes up Kanye’s style and talks about him and Kim 58 MEET THE STARS Competition for backstage tickets to see Drake live 47 63 L O N D O N F A S H I O N W E E K The new trends, the designer labels and high-street alternatives FEATURE: MALUMA An exclusive interview with the man of the hour WE ❤ MALUMA! Naomi Vine VICE PRESIDENT ADS Miles Stone VICE PRESIDENT DESIGN Gerard Hollins MARKETING MANAGER John Smith COMM. MANAGER Fiona Dawes EDITORIAL DIRECTOR Michelle Gardner ART DIRECTOR Seamus Kilne PRODUCTION MANAGER Pauline Gibbons PROJECTS CO-ORDINATOR Natalie Matkins COPY EDITORS Coren Raymond PRODUCTION ASSISTANT Kyle Reese In this magazine, we hope to bridge the gap between designer label fashion and high street stores. We act as the missing link to connect styles to affordable options which the average consumer can afford. There is no reason why money should price out a fashion enthusiast. An exclusive interview with the man of the hour EDITORIAL SOCIAL MEDIA #lapelscene @lapelzine ISSUE 1 // OCTOBER 2017 £3.50 UK $4.99 US €4.50 EU

Evaluation Criteria

Evaluation (10 marks) What decisions did you make in the design process to appeal to the reader? Fashion magazines usually conform to the convention of a C&C cover design. I applied this structure as well as using a direct address anchoring image of a cover star (Maluma) that the target audience admire. The use of red, white and black as core front page colours was intentional – I decided to go for the ‘less is more’ minimal approach, keeping it simple so that it came across as engaging. What were the main difficulties and obstacles for you in the production process? Deciding on original features was difficult as I was uncertain about what within fashion the readers are most interested in. The questionnaire gave me some ideas, with a focus on celebrities and fashion tips as a priority. What did you learn through the publishing process? The use of an original photo was far more effective than copying and pasting an image from the internet. What would you do to improve your production with further training in publishing and design? Superimposition of the anchoring image over the masthead.

Denotation Connotation Effect The black and white anchoring image of Maluma features him in a smart suit, multiple rings and jewellery, stubble for facial hair and a partially shaved head. This shows that Maluma is both edgy and stylish. His direct address gives a sense of confidence and his fashion sense (and the photography style) create the impression of class and professionalism. The effect on the reader is his style of music represents an aspirational culture, which can appeal to street culture and high culture at the same time. The cover line ‘Meet The Stars’ with the sub-heading ‘competition for backstage tickets to see Drake live’ is positioned on the right side of the cover in white font (to contrast the black suit of anchoring image of Maluma). The layout of the cover lines is in a ‘C’ shape around the anchoring image. This is a technique that frames the anchoring image and emphasises the magazines skill with applying magazine cover conventions. The effect on the reader is that this additional article will appeal to the desire to meet their idols. Drake has strong appeal in the hip-hop and fashion scene. Such an offer will ensure that many people enter the competition.

Denotation Connotation Effect The use of columns for contents sub-headings with a variety of colours for page numbers is placed on the right of one image and to the left of the other. This is an organised and professional method of representing the magazine’s contents. The fact that there are eight headings with blurb of its content shows that the magazine has an extensive range of articles. The effect on the reader is a sense of assurance that their interests will be catered for. From ‘YSL’s new range’, ‘The Golden Ticket’ to ‘When Stella met Kanye’ emphasises that there will be enough content to anyone a wide demographic. In the top right portion of the page, social media links are listed for Twitter and Instagram as well as a link to an official website. This means that additional content may feature in the magazine and a variety of different social media platforms. The effect on the reader is a sense of inclusion that they can interact as a consumer with the magazine which acts as a way to personalise their consumption.

Sinister 2 Film Poster Criteria

How far does the Sinister 2 film poster conform to genre conventions?
The ‘Sinister’ 2 film poster conforms to many conventions of the horror genre. These are shown by a variety of visual codes. Firstly, the dominant image has three key features. The main element of the dominant image is of a monstrous face which has been created by blood smears on the wall. The secondary elements are two boys on either side of the monstrous face. One boy’s face is blurred as if to represent a seizure. The other is moving his hand over the blood smear on the wall. The suggestion is that both boys are possessed by this monstrous being and that this has been achieved by a sort of demonic possession. The monster, the possessed boys, the spotlight on the two boys in an isolated location all reflect typical features of a horror film. Films such as ‘The Omen’ includes a boy who is possessed. Other films like ‘The Exorcist’ and ‘Carrie’ feature girls with possession. It seems that most horror films will focus on a young and vulnerable character with demonic possession. The composition of the poster centres the main elements and creates a symmetry of the poster’s features. The typography is an uppercase shimmery font and there is a superimposed illustration of a hangman which anchors the masthead (film title) and a credit block features at the bottom of the poster. All these elements focus on the aesthetic of the poster. As well as adhering to conventions of the horror genre, this also conforms to the formatting of film posters in general. Posters work best when they are distinctive and iconic. The monstrous face, the possessed boys and the spotlit location all work to create that iconic scene. The text frames the dominant image with key information relevant to a film of the horror genre. The colour palette of the poster is black, grey, red and white. Red has connotations of blood, whilst the other darker colours give the poster and broody and ominous tone and atmosphere. This is also a convention of the horror genre. Connotes of horror and the supernatural world can be conveyed by simple choices of colour in the poster. This poster effectively employs the typical stylistic features present in the horror genre. In addition, the strapline ‘From the Producer of The Purge, Paranormal Activity and Insidious’ reinforces genre conventions because these are all well-known horror films. The audience can trust the credentials of the filmmakers involved with ‘Sinister 2’ because many appreciated those previous horror films. This prepares the audience’s expectation for a similar film. All four films follow similar horror films. Genre is all about repetition as well as difference. The horror fan base appreciate that repetition. The tagline ‘Be careful. Children at play’ uses a command verb which emphasises the danger that takes place in this narrative. It is unusual that kids are seen to be the main dangers when we would expect it to be that monstrous creature. The idea that an evil creature could take over the minds of young boys taps into the audiences’ deepest fears. The illustration of the hangman effectively suggests that this is a sequel to the first Sinister film by having two people hung in the image. The two lines of rope represent two ones. The hangman symbol is disturbing, which clearly relates to the horror genre. Many horror films including ‘The Conjuring’ feature a hangman’s noose to suggest barbaric murders that take place at night. The film’s title ‘Sinister’ also has clear connotations of horror. Synonyms for ‘sinister’ include: evil, monstrous, frightening, disturbing, scary and creepy. All of these words are commonly associated with the horror genre. Representations of characters in the poster reflect this adjective. The majority of the poster’s representations clearly conform to the horror genre. It is clear that this film will gain a horror fan base willing to watch more jumps and scares, even with certain creepy moments getting under their skin.

TV News Representation Criteria

Explore how ethnicity is represented in the ITV News at 10 programme
In the ITV News at 10 programme, aired on 18th January 2016, White British people are represented as innocent victims who are hard-working and devoted. The interviewee’s family has been working in steel for generations. The interviewee is calm and professional about the dilemma. They are using his representation to create a rose-tinted picture of white British men. We can see this from the example when the white British interviewee says that the government should stop Chinese imports. He wants a strong British streel industry and the government to put his idea of Britain first. Also white British men are represented as victims over and over again. Even though, China are making more steel than they need and are selling loads at a loss, the cheap prices are destroying the British industry and the Chinese government are shown to be selfish because all they want is the money. They only want the good for them and they don’t want any other country to be better than China. This shows that China are competitive and that Britain are in a difficult situation partly because of them. Another representation of White British people in the news can be found on BBC News on September 28th 2015 called ‘Britain First: The most dangerous far-right party?’. Here, it seems that White British working class people are represented as dangerous racists. This is an emerging stereotype for White British people who are more likely to be represented as hard-working victims of foreign involvement in the country. In this clip, they are shown to be unfriendly and aggressive against foreigners, and that is shown to be a negative and not a positive thing. In the ITV News at 10 programme, aired on 18th January 2016, Black people are being represented as victims of discrimination who don’t have all the opportunities they deserve. Idris Elba is a Black British actor with a strong career, playing Nelson Mandela and also features in major Blockbuster films (Star Trek, Pacific Rim and Thor) as well as TV shows like Luther. He is considered one of the biggest stars in the UK film industry and is also Black. He wants to see more Black people in Media and has decided to meet up with politicians to raise awareness for equal representation in the industry. There are less Black, Minority and Ethnic people in the Media (7.3%) than the percentage that exist in the country (13%) and he is keen to change that. His charisma and high position in the industry makes this change a possibility. Another representation of Black British people in the news can be found on Channel 4 News called “Black British women and the natural hair movement” which shows them embracing their natural hairstyles and not conforming to White British ideas of beauty. The women are smiley and kind while talking about “empowerment” and the importance of celebrating their identity. Again, this is a positive representation of Black British people as in control of their identity. Overall, these representations of White British and Black British identity show that BBC, ITV and Channel 4’s illustrates them as negatively in different type of ways. For example: dangerous, victims of discrimination, innocent victims who are hard-working, devoted, empowered and in control of their identity. In the clips shown, there is one positive representation of White British and one negative whilst both representations of Black British are positive. This may show that stereotypes are changing and that identity in the 21st century is becoming more varied in news packages.

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