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Published byFranklin Percival Francis Modified over 5 years ago
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S.M.E.L.L. Method For argument analysis
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Sender/Receiver – The speaker and audience of the argument
Who is the speaker? Who is the audience? What is their relationship?
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Message – The speaker’s main point
On what topic is the speaker arguing? What is the speaker’s stance on this topic? Is the speaker’s claim valid?
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Evidence – The speaker’s facts, figures, and anecdotes
Are the speaker’s facts and figures reliable? Provable? Does the speaker rely on emotional appeals? What experience does the speaker have with this topic?
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Logic – The speaker’s reasoning
What inductive or deductive reasoning is used? Are any logical fallacies employed? How does logic (or its absence) impact the message?
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Language – the speaker’s overall style
How does the speaker use language to impact the message? Does the speaker use figurative language to strengthen the argument? How does it do that?
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