1. Create an ad for dunkin’ donuts

2. Copyright Right Brain Curriculum 2016
We need to make some advertisements for our businesses.  But before we do, let's learn a bit about how companies sell things with ads.

3. Copyright Right Brain Curriculum 2016
Now there are many different types of advertisements that businesses use to attract customers.  Let's take a look at six of them:

4. Copyright Right Brain Curriculum 2016
Endorsements
Sometimes companies use what are called celebrity endorsements.  That means that a famous person says that they like a certain product.  For instance, here the famous former baseball player Derek Jeter implying that he uses Gillette deodorant.

5. Copyright Right Brain Curriculum 2016
The company hopes that if you like Derek Jeter that you will also like their deodorant.  Of course, it doesn't really make that much sense…

6. Copyright Right Brain Curriculum 2016
After all, Derek Jeter was a great baseball player, but what does he know about deodorant?  Still, it has been shown that these type of ads make people want to buy things.  Here's another…

7. Copyright Right Brain Curriculum 2016
Comparison
Another type of ad is the comparison ad.   Sometimes a company will show their product and another product and show how much better their product is.

8. Copyright Right Brain Curriculum 2016
Like here the DiGiorno Pizza Company shows that their pizza is cheaper than having a pizza delivered.

9. Here Comcast Business shows how much faster their internet is vs. At&T
Copyright Right Brain Curriculum 2016
Here Comcast Business shows how much faster their internet is vs. At&T

10. Copyright Right Brain Curriculum 2016
Special Deal
Another type of ad offers discounts or special deals.  For instance, this ad for carpet cleaning offers a coupon for having a room cleaned for just $20.

11. Copyright Right Brain Curriculum 2016
Sometimes companies try to get their customers to come into the store with coupon ads. They figure each customer will pay a little less with this special deal but they will get a lot more customers and make more money.

12. Copyright Right Brain Curriculum 2016
Here’s another…

13. Copyright Right Brain Curriculum 2016
Funny
Some ads try to get the attention of the customer by being funny or silly.
Sometimes they don’t even tell why their product is good
They just figure if you laugh at the commercial…
You will buy the product later

14. Here are some funny ads:
Copyright Right Brain Curriculum 2016
Here are some funny ads:

15. Copyright Right Brain Curriculum 2016

16. Copyright Right Brain Curriculum 2016
Do you get the joke here?

17. Copyright Right Brain Curriculum 2016
Beautify!
Other ads try to show you that what they are selling will make you happier.  They might show you beautiful pictures of it and make you want to buy it.  

18. Copyright Right Brain Curriculum 2016
For instance, most food companies hire special "food make-up artists" whose job it is to make their food look especially good.

19. Copyright Right Brain Curriculum 2016
Someone on the Internet did this funny comparison of what a Burger King Whopper looks like in ads vs. how it really looks in real life.

20. Copyright Right Brain Curriculum 2016
In this ad, Century 21 tries to show with beautiful pictures all the great things you'll find if you move to Charlotte, North Carolina. They show pictures of golfing, boating, sunsets and so on.

21. Copyright Right Brain Curriculum 2016
Testimonial
Finally there are the testimonial ads.  This is when a real person tells you how great the product is.  The company figures if you hear someone say how good a product is, that you will also want to buy it. Like this one...

22. Copyright Right Brain Curriculum 2016
Now you are going to create an ad for Dunkin’ Donuts. First you will need to think of a new thing (product) for Dunkin’ Donuts to sell. Then you will choose one of the six types of ads we discussed to create the ad.

23. And don’t forget the types of ads we discussed…
Copyright Right Brain Curriculum 2016
And don’t forget the types of ads we discussed…
Funny
Comparison
Endorsement
Special Deal
Testimonial
Beautify