1. Types of Hospitality Markets Chapter 2
HM02
8-Oct-2001
Types of Hospitality Markets Chapter 2

2. Unit Essential Question
How do the various types of hospitality markets compare and contrast?

3. Essential Question 1
What are the differences among hotel and motel types?

4. Hotels and Motels Full-Service Hotels
Provides a wide range of services usually including a restaurant, bar, luggage assistance, room service, and many other amenities.

5. Hotels and Motels Airport hotels:
Hotels located near airports that reach a target market that desires a good night’s sleep before a trip.
Convenient for meetings that require people to fly into a city at a more modest price compared to inner city hotels.
Are spending thousands of dollars to change their image from being dowdy with poor services.
Are becoming more luxurious.

6. Hotels and Motels University hotels:
Hotels located near major universities.
Offer financially favorable convention centers (especially when those institutions offer a hospitality major).
Offer conference amenities such as book stores, public atriums, and a diverse range of retail/entertainment shops and restaurants.

7. Hotels and Motels Changes on the horizon:
Major hotel and motel chains have diversified the lodging options they offer.
Some chains are offering full-service hotels, suites, and extended-stay options.
Upgrading services and amenities is a growing trend in all forms of the hospitality industry.

8. Hotels and Motels Motels and Motor Inns
Hotels: Multistoried lodging facilities that range in size from a limited number of rooms to hundreds of rooms.
Atlanta, Georgia

9. Hotels and Motels Motels and Motor Inns
Motel: Lodging facilities located near major highways and interstates.

10. Hotels and Motels Motels and Motor Inns
Motor Inn: Lodging facilities usually found on feeder highways and roads or that are usually one or two stories with parking in front of the room.

11. Hotels and Motels Motels and Motor Inns
Most common lodging facility in the United States.
Are becoming increasingly competitive with hotels by offering more amenities than just a restaurant and bar.

12. Limited-Service Facilities
Hotels and Motels
Limited-Service Facilities
Limited Service Facility: Primarily provides sleeping rooms without expensive amenities.
Extended-stay Facility: Specialized limited service facilities that offer residential style units with multi-room plans and kitchen facilities.

13. Limited-Service Facilities
Hotels and Motels
Limited-Service Facilities
Tighter budgets have opened an opportunity for limited-service properties and forced full-service lodging establishments to reconsider their marketing strategies.
Suites and extended-stay facilities are attractive to families, business travelers, and individuals looking for housing in a new community.

14. Hotels and Motels Economy Lodging in Transition
The lodging industry is in constant change.
Customers want added amenities at rates that don’t exceed their perceived value of the hotel.
The Ritz-Carlton Lodge, Reynolds Plantation

15. Essential Question 2
What is the concept of a bed and breakfast and how does it differ from other types of lodging?

16. Types of Bed and Breakfasts
Bed and Breakfasts (B & Bs): Lodging facilities that include breakfast in the cost of the room.
The concept evolved around the practice of renting sleeping rooms in a home with shared common space.
B & Bs are very popular in Europe and increasing in popularity in the U.S.

17. Types of Bed and Breakfasts
B & B homestays: Private, owner-occupied residences with up to five guest rooms.
Cozy Cactus Bed and Breakfast, Sedona, Arizona

18. Types of Bed and Breakfasts
B & B Inns: Commercially licensed businesses operated in a building that provides overnight accommodations.
Guest rooms number from 4 to 25.
Other meals may also be available.

19. Types of Bed and Breakfasts
Country Inns: Commercially licensed businesses primarily known for cuisine.
Guest rooms range from 4 to 20.
Offers full service breakfast and dinner.
The Marshall House In the heart of Historic Downtown Savannah

20. Appeal of A Bed and Breakfast
Bed and Breakfasts
Appeal of A Bed and Breakfast
Personal service
Privacy
Business travelers
B & Bs offer the same amenities of a hotel with the comfort of home.
Flexible cancellation, check-in, and check-out policies.
No children and no pets.

21. Essential Question 3
What are the main principles of a conference center or resort?

22. Conference Centers and Resorts
A large meeting venue surrounded by enough hotels to accommodate multiple conventions or conferences simultaneously.
Important to city, county, and state economies.
Success depends upon hotel rooms, transportation, dining, and recreation.

23. Conference Centers and Resorts
Hotels or motels located in popular vacation areas that offer recreational activities related to or in addition to attractions in the area.
Range from dude ranches to casino hotels.
Each resort caters to a different target market.
Beaches and mountains are logical choices for resorts.
Whoopies make resorts in the southwest attractive during winter.

24. Conference Centers and Resorts
Condominiums: Living quarters that are owned by private persons that are rented out to the public.

25. Conference Centers and Resorts
Timeshares: Involves buying a specific time period (one or two weeks) to spend at a vacation resort.
Price depends on the time of the year chosen.
Owners can swap dates or property with other timeshare owners.
Hilton Head,
South Carolina

26. Essential Question 4
How are the different types of restaurants differentiated?

27. Restaurants Dining Out Table-service Restaurants: Fine Dining
Provides the highest levels of personal service and more choice of rare food and beverages in a formal or sophisticated setting.
Prices are usually high and customers expect the best.

28. Restaurants Dining Out Table-service Restaurants: Casual Dining
Offers a less expensive alternative to fine dining with a friendly atmosphere.
Informal décor, a casual ambience, and a familiar and appealing menu encourage repeat business.

29. Restaurants Dining Out Table-service Restaurants: Theme Restaurants
Casual dining restaurants centered around a central theme.

30. Restaurants Dining Out Table-service Restaurants: Ethnic Restaurants
Offers a more distinctive dining experience, depending upon a particular national or regional cuisine.
A diverse U.S. population has increased the popularity of these restaurants.
Japanese Steakhouse & Sushi Bar

31. Restaurants Dining Out Table-service Restaurants: Family Restaurants
Offers even more moderate prices and caters to the entire family.
Depends heavily upon customers with children.
Alcohol is usually not sold.

32. Restaurants Dining Out Quick-service Restaurants:
Also known as fast-food.
Largest market in the world for restaurant food.
Is fiercely competitive.
Target market are busy working families that find it easier to dine out than to cook.
Characteristics include rapid service, appealing products, quality control, and reasonable prices.

33. Restaurants Dining Out On-site Food Service:
Offered in dormitories, government buildings, corporations, and hotels.
Competes with other types of food service that cater food for major events.

34. Essential Question 5
What is the ripple effect of tourist dollars and how does it impact national and international tourism?

35. The Importance of Tourism
Huge sums of money are spent on tourism themes and commercials to attract tourist dollars to a state.
Exciting events with strong promotion result in tourism success even in the smallest places.

36. The Importance of Tourism
The major interstate system in the U.S. makes states visible and easily reached which opens opportunities for tourism dollars.
All states compete for tourism dollars; tourism is a major revenue producer throughout the country.

37. The Importance of Tourism
Tourism generates tax dollars, increased sales, and new jobs.
Fluctuations in tourism cause a ripple effect in advertising jobs, media development, and travel businesses from airlines to gas stations.

38. The Importance of Tourism
Tour & Travel Packages:
Travel Package: A prearranged vacation.
Provides transportation, lodging, and other amenities for one price.
Whoopies and families are the main target market.
All details of a travel package should be carefully disclosed to the consumer.
The Better Business Bureau keeps track of companies that have poor track records with travel packages.

39. The Importance of Tourism
International Tourism:
Technology and a strong economy have made international tourism increasingly attractive.
Depends upon the state of the economy, political stability, and strength of a financial currency.
The hospitality industry must be aware of international tourists’ expectations.
Cultural sensitivity is extremely important for international tourism.