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JICMAIL TOUCHPOINTS INTEGRATION 2019

Published byAron Nickolas Copeland Modified over 5 years ago

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Presentation on theme: "JICMAIL TOUCHPOINTS INTEGRATION 2019"— Presentation transcript:

1 JICMAIL TOUCHPOINTS INTEGRATION 2019

2 What is IPA TouchPoints?
Specified by the requirements of the industry, on a Joint industry basis for IPA Member Agencies and Media Owners Trusted accountable data with a complete transparency of methodology Only incorporating the highest quality of industry data to allow confident decisions to be made Constantly reviewed in relation to the interests of subscribers and their clients The only industry available cross-media channel planner #IPATouchPoints

3 Integrating multiple JIC sources
The only industry-available cross-media channel planner Nationally Representative GB Sample, 6,000 adults 15+ #IPATouchPoints

4 Who use IPA TouchPoints?
Agencies AKA The Gate Mindshare Starcom All Response Media Havas Miroma Target Media AMS Hearts & Science MullenLowe The Specialist Works Arena Media Hunterlodge OMD The7Stars Carat London Initiative Media PHD London Total Media Carat Manchester JAA PHD North UM Carat Edinburgh Kinetic Posterscope VCCP Media CHI & Partners m/six Publicis Media Vizeum December 19 Mediacom London Republic of Media Wavemaker London Essence Mediacom North RP2 Ltd Wavemaker MCR Golley Slater MGOMD Saatchi & Saatchi Zenith Media Goodstuff Mike Colling & Co Spark Foundry #IPATouchPoints

5 JICMAIL is now part of the IPA TouchPoints ecosystem

6 Frequency builds in comparison to other media to identify effective exposure levels
© JICMAIL

7 Frequency builds across multiple target audiences
© JICMAIL

8 Actual reach exceeds targeted reach because mail is shared in the home
INPUT= % AUDIENCE TARGETED or MAILING VOLUME © JICMAIL

9 Mail’s natural frequency cap enables reach to be maximised: 400 to 450 GRPs: All Adults
© JICMAIL

10 Two thirds of the additional DM volumes happen at a frequency level of 2+ to 5+, avoiding over-exposure: All Adults © JICMAIL

11 Mail’s natural frequency cap enables reach to maximised: 400 to 450 GRPs: Light TV Viewers (watch live TV once a month) © JICMAIL

12 Mail delivers reach and frequency to multi-channel campaigns
TV, DIGITAL, PRINT TV, DIGITAL, PRINT, DM TV, DIGITAL, PRINT, DM, DOOR DROPS 20 million 20.8 million 21.3 million +4% +6% 76% reach 79% reach 81% reach +4% +7% 251 GRPs 292 GRPs 316 GRPs +16% +26% Av Freq 3.32 Av Freq 3.72 Av Freq 3.92 +12% +18% Schedule details: 2 print ads in Daily Mirror, 2 in Daily Mail 10 mill digital impression, 4.8 mill female targeted, 200 TVRs ALL commercial TV. DM targeting 10% of the population, Door Drops targeting 15% of the population © JICMAIL

13 Available to JICMAIL and IPA TouchPoints subscribers
To find out more contact Copyright JICMAIL

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