1. HADDOCK
April 11, 2018

2. HADDOCK
Haddock is known for its medium to firm texture and mild, slightly sweet taste. With attributes similar to Cod and a lower global market price than cod, Haddock can be an ideal replacement for Cod on the menu
Resource Location – UK, Canada, Iceland, Faroe Islands, Norway, Russia, EU
High Liner offers this product all year-round
We avoid buying from the summer fishery because it is a softer fish, not the best quality. This is sometimes why Haddock may appear to have a yellow shade
All of High Liner Haddock is MSC Certified
Available Raw, Battered, Breaded, Dusted, Glazed
Raw Product Available in Fillets, Loins, Portions, Tails & Pieces
Traditionally, haddock has been served as Fish & Chips, but it is versatile enough to be served at every caliber of menu

3. HADDOCK Features & Benefits:
Mild Flavour – versatile and can be used in almost any application
Marine Stewardship Council Certified – feel good about serving wild, traceable, sustainable seafood to your customers
Variety of Sizes and Cuts Available – a great variety of sizes ranging from a oz (portion) to an 8-12 oz (fillet) Choose an option to fit your need
Versatile - Haddock is very accepting of batters, breadings, dustings, glazes, sauces, crusts, and marinades
Popular - Haddock enjoys strong market acceptance, being the preferred species for Fish & Chips in Central & Eastern Canada, as well as being consumed across the US.
Great Performance - with its meatier/dryer texture, haddock tends to have less interface when used in a battered application
Haddock is most commonly served as Fish & Chips, which is one of the top fish dishes at commercial restaurants.*
HADDOCK
*Technomic Menu Monitor Q2, 2017

4. Technomic, 2017 Canadian Center of Plate report
Haddock is 1 of the top 4 preferred species for entrees in Canada
And the most cost-effective white fish on the top 4 list
Technomic, Canadian Center of Plate report 4

5. HADDOCK RAW Products Menu Applications:
Haddock is used in fish & chips, baked, broiled, pan-fried, poached, or steamed

6. HADDOCK
Prepped Products
Battered:

7. HADDOCK
Prepped Products
Breaded:
Specialty: