1. Comparative Analysis of 3 Generation’s Private Banks
By:
Rakesh Sangameswaran
Fintech

2. Banks from 3 Generations

3. Axis Bank (Formely known as UTI)
Snapshot
Parameters
RBL
Axis Bank (Formely known as UTI)
IDFC Bank
Founded
1943
1993
2015
Vision
To Be a 'Bank of Choice' by creating and nurturing enduring relationships through trust and respect of our customers, employees and partners.
To be the preferred financial solutions provider excelling in customer delivery through insight, empowered employees and smart use of technology
To deliver banking anytime, anywhere at scale by using technology to relentlessly drive efficiency and set new standards of customer experience and convenience.
Branches
239
3304
100
No. of ATM's
375
14,003 47
No. of Employees
4,902
56,617
5148
Balance Sheet
64,037 Crore
601,468 Crore
112,160 Crore

4. Segmentation of each bank
RBL Bank
Personal Banking
Business Banking
Axis Bank
IDFC Bank
Wholesale Banking
Wealth Management

5. Product Offering of each Bank
RBL Bank
Personal Banking
Accounts
Deposits
Loans
Cards
Investment
Insurance
NRI Money Transfer
Business Banking
Agri Banking
Commercial Banking
Micro & Small Business Banking
Axis Bank
Agri & Rural Banking
Capital Market Service
Treasury
Trade & Forex Service
Correspondent Banking & FI
IDFC Bank
Accounts & Deposits
Loans & Cards
Investmen & Insurance
Payments
Bharat Bill Pay
Cash Management Services
Cards & Loans
Business Investment & Protection Solution
Forex & Online Services
Wholesale Banking
MNC, SME & Entreprenurs
Govt., FI & Investment Banking
Wealth Management
Personal / Business Insurance
Investment solution

6. Channels Adopted RBL Axis IDFC
Internet banking, Mobile Banking, SMS Banking, USSD, Phone Banking, Branch Banking, Doorstep Banking, SMS2Bank,ATMS
Axis
Online banking, Mobile Banking, Branch Banking, Remote Banking, Phone Banking, ATMS
IDFC
Internet Banking, Mobile Banking, Branch Banking, ATMS.

7. RBL’s Highlights
Launched the first dedicated startup branch. RBL Bank is one of the first private sector bank’s to open a specialized branch for startups
Successfully concluded its initial public offering (IPO) and was oversubscribed ~ 70 times.
Net Total Income increased to 1,977 crore from 1,310 crore in the previous year, registering an increase of 51% (FY 2017)
CNBC ASIA’s India Talent Management Award (2017)

8. Axis Banks Highlights 3rd LARGEST PRIVATE SECTOR BANK IN INDIA
Axis Bank was the first private sector Bank to introduce recyclers and first bank in India to have recyclers which can accept and dispense cash. As on 31 March, 2016, the Bank had deployed 1,148 recyclers. The Bank continues to see strong momentum towards the adoption of digital channels by customers. 
Launched Axis Active in partnership with GoQii to promote healthy living among customers. It is not only a fitness band, but also an NFC-based payment device, allowing payments across 50,000+ NFC enabled outlets across India.
Axis Bank has invested in creating maximum mobile applications for Corporate customers making it easy for the customer to transact with the bank.
Awarded the Bank of the Year in India at The Banker Awards 2016

9. IDFC Banks Highlights
Changed the face of banking in the country by using technology, both the underserved, unbanked customers and urban customers get banking that’s best for them
2129 Micro ATM’s
Acquired Grama Vidiyal Micro Finance
First bank to launch a full range of Aadhaar based transactions
First to enable FD & RD on microATM, ONE savings and current account for businesses, Direct Benefit Transfers at scale, cashless PDS
Bringing the ‘Sachet Moment’ to rural banking - Small ticket loans, Sakhi Shakti, Sowbhagya Shakti, Micro Enterprise Loans
The campaign Angootha Uthao aur Payment Karte Jao dramatized the breakthrough product IDFC Aadhaar Pay which made payment as easy as pressing a thumb.
Brandon Hall Group Gold Award 2016

10. Analysis
Comparing the 3 generations of Private Banks the mid generation bank has the maximum advantage in todays world because of the customer base and Technology advantage. The older generation bank didn't’t had the flexibility of technology and customer base as both took time to get accepted with the end customers whereas the younger generation banks has the advantage of not having legacy but has the limitations of customer base and regulatory compliance experience.
All the 3 generation banks are investing a lot on the technology to make it easier for the end customer to transact and give a great customer delight.
Younger generation bank is banking on newer way of addressing customers like micro-ATM which reduces the cost of setting up and managing the traditional ATM’s and gives the flexibility to reach out to more customers.
Demonetization has also ensured that all generation banks has to adopt newer ways of technology adoption to help customers to transact and help themselves to transact with their own customers.

11. References https://www.rblbank.com/about-us https://www.axisbank.com/
file:///Users/rsangameswaran/Downloads/ pdf
pdf?sfvrsn=10
pdf

12. Thank You