1. Chapter Seven Memory

2. Question
Your recollection of how to use your clicker is an example of __________ memory, whereas your recollection of the events from your first day of class this semester is an example of __________ memory.
procedural; semantic
procedural; episodic
semantic; procedural
episodic; semantic

3. Answer Choice b is correct.
Procedural memory contains information about how to do things, whereas episodic memory contains information about events in a person’s life. (Chapter 7, Types of Memory section)

4. Question
According to the levels-of-processing model, you would be most likely to recall later which of the following pieces of information?
A new word that you learned by using it in a sentence
A telephone number that you learned by repeating it to yourself again and again
A new word for which you counted the number of vowels in the word
There would be no differences in remembering the items in #1, #2, and #3

5. Answer Choice a is correct.
“Deeper processing,” such as using a word in a sentence (semantic encoding), results in better memory of information. (Chapter 7, Models of Memory section)

6. Question The storage capacity of short-term memory is _____ items. 1012
an unlimited number of
7 +/- 2

7. Answer Choice d is correct.
The “magic number” of 7 +/- 2 appears to be the immediate memory span or capacity of short-term memory. (Chapter 7, Short-Term Memory and Working Memory section)

8. Question
Which of the following strings of letters might best be remembered via the use of chunking?
DNCJOIPTKLIWQZR
JMPPLUTETFIYLOD
TNTCIAFBINBAMTV
ZTEOLKUWYCNMJAD

9. Answer Choice c is correct.
Chunking can greatly increase the capacity of short-term memory and is particularly useful for meaningful groupings of information, such as the groups in this answer choice. (Chapter 7, Short-Term Memory and Working Memory section)

10. Question
Based on the research of Elizabeth Loftus about eyewitness testimony, what would you predict about the accuracy of your eyewitness memory of an accident in the parking structure at the mall today?
You will have a flashbulb memory of the event.
Your memory of the event will be completely unreliable.
Your memory of the event will be susceptible to post-event information, such as input from other witnesses.
You will completely forget the event within five to nine hours.

11. Answer Choice c is correct.
The research of Elizabeth Loftus has demonstrated that eyewitness memory is susceptible to various sorts of post-event information. (Chapter 7, Linkages: Memory, Perception, and Eyewitness Testimony section)

12. Question
If your studying of Psychology this morning negatively affects your later recollection of material that you study for Economics this afternoon, this is an example of __________.
retrograde amnesia
anterograde amnesia
retroactive interference
proactive interference

13. Answer Choice d is correct.
Proactive interference occurs when old information interferes with learning or remembering new information. (Chapter 7, Why Do We Forget? The Roles of Decay and Interference section)

14. Question
The famous case study of H.M., who showed evidence of profound __________, highlights the role of the __________ in the formation of new memories.
retrograde amnesia; amygdala
anterograde amnesia; hippocampus
anterograde amnesia; hypothalamus
retrograde amnesia; thalamus

15. Answer Choice b is correct.
H.M. had part of his hippocampus removed to end his severe epileptic seizures. He subsequently was unable to transfer information from short-term memory to long-term memory. (Chapter 7, Brain Structures and Memory section)