1. Model Case Study
Adele

2. Institutional Information: Adele
Major record company – Columbia
Record label XL Recording…
Which is owned by Columbia…
Which is owned by Sony (conglomerate)
Distributed by XL Recordings
Published by Universal in the UK

3. Production: Adele
Recording technology: early work done at Brit School and posted as demos to MySpace. Laterly, 25 was recorded at ‘Electric Lady Studios’
Works with: Jim Abbiss, Ryan Tedder, Danger Mouse
Genre: soul, pop, blue-eye soul, R&B
Promotion funded by record company.

4. Distribution: Marketing
Adele does not release her albums for streaming, although you can stream singles.
You can buy 25 on CD, vinyl or download.
Radio -
Promotion
Interviews
BBC special
Various TV shows in US …?

5. Distribution: Marketing
Viral…

6. Distribution: Synergy

7. Distribution: Synergy

8. Exhibition and Exchange
Adele tours
Glastonbury
Not available to stream straight away
Fans: Adele fans are called ‘Daydreamers’,

9. Grammy Awards https://www.youtube.com/watch?v=cm5Hs3cSOv8

10. General Net worth: $76,193,720 She writes most of her own music