1. The Value of Zap in Recruiting

2. Key questions for recruiting:
1. How can Zap help our agents outpace other agents in the market?
2. How can the features and benefits of Zap impact an agent’s path to profitability?

3. Agents’ productivity increased as they increased their use of Zap
Agents active on Zap have seen greater increases in units closed, compared to the NAR average.*
% increase in units closed (2017 vs. 2016)
8.2%
7.5x
3.3%
This chart shows two things. First, it shows that agents’ productivity increased as they increased their use of Zap. Specifically, agents who logged into Zap more than 10 times per month on average had an 8.2% increase in units closed in 2017 vs The second thing it shows is that those engaged Zap users grew 7.5 times faster than NAR average, which was 1.1% for that same time period. Lighter users of Zap also did better than the industry average, but the heavy users did the best.
1.6%
NAR average = 1.1%
6-10
10+
1 - 5
Average agent log-ins on Zap per month
*This study is not a controlled study.  It is based on combined agent data from several Realogy brands (not just one brand) and does not include agent data for all Realogy brands.  In addition, the agent data is based on approximately 23% of Realogy brand agents (44,302 out of a total of approximately 189,000 US Realogy brand agents).  All Realogy brand agents in the study were active as of January 2016 through December 2017. Productivity information is based on Realogy and ZapLabs internal usage data and is intended to show correlation rather than causation. There is no assurance any Realogy brand agent will achieve the same or similar results.

4. New-to-industry agents
Get off the ground faster by using Zap to
Focus on your important tasks to take action on each day
Give you a sophisticated process that works to accelerate your business
Learn from other agents around you using the same technology and business-building system
Build a strong sphere of influence with Zap enabling you to
Create and manage a database of friends, family, former colleagues, and new contacts
Convert leads with valuable, personalized campaigns including market reports, listing alerts, and property recommendations.
Stay top-of-mind with automated nurturing and technology-assisted follow-up plans

5. Agents who are looking to grow
Get closer to your sphere and uncover opportunities with Zap
Stay top-of-mind with automated nurturing and technology-assisted follow-up plans
Get alerts and insights from Zap so you can target your messages, respond quickly, and showcase your level of service
Prioritize activities based on likelihood to transact (based on the ZapScoreSM)   
Attract more buyers by showcasing your reputation and uniqueness
Customize your website to highlight your experience and local knowledge; use your listings to find and win buyers
Build credibility with ratings and reviews
Strengthen your relationships by providing clients with useful information such as new listing alerts and recommended home searches

6. Top producers
Manage your referrals and SOI in a professional and efficient way
Use automated nurturing and technology-assisted follow-up plans to scale coverage
Get alerts and insights from Zap so you can personalize your messages, respond quickly, and showcase your level of service
Prioritize activities based on likelihood to transact (based on the ZapScore)
Strive to dominate your neighborhood listings through your Zap-enabled selling points
Market the listing through your website and mobile app
See who is looking and how active they are
Focus on the right buyers and adjust the strategy to sell faster

7. Value Proposition Elements: New-to-Industry Agents
Feature 
Benefit 
Potential Impact 
Zap allows our agents to see the most important tasks they need to accomplish each day 
Which helps our agents prioritize for profitability 
Which means our agents can stay at the front of the sales funnel and secure more buyers and more listings.
Zap is a robust system built on best industry practices 
So our agents don’t have to spend time re-inventing the wheel 
Which means our agents can spend more time prospecting to conquer more market share.
Zap offers one central client relationship database for old and new contacts 
Which means our agents can manage and nurture their database of friends, family, former colleagues, and new contacts 
So our new agents can build a strong sphere of influence for future business.
Zap automates personalized campaigns including market reports, listing alerts, and property recommendations 
So our agents can send valuable information to prospects without spending time or money creating marketing materials 
Which means they can focus on prospecting while Zap converts leads, resulting in more business overall.
Zap offers automated nurturing and technology-assisted follow-up plans 
Which means our agents can stay top of mind with former clients 
Enabling them to get future referrals and business.

8. Value Proposition Elements: Agents who want to grow their business
Feature 
Benefit 
Potential Impact 
Zap sends alerts and insights about clients to our agents 
Which allows our agents to quickly respond to interested prospects 
So our agents can reach out at exactly the right time with the right message, which can secure more business!
Zap uses data analytics to assign a ZapScore to contacts, indicating their readiness to enter into a real estate transaction 
Allowing agents to prioritize their activities based on likelihood to transact 
Which means our agents can conquer more market share simply by reaching out at the right time
Zap provides a customizable website and tools to use listings to find and win buyers 
Allowing our agents to showcase their reputation, their uniqueness and their listings 
So our agents can attract more buyers
Zap provides useful information to clients such as new listing alerts and market updates
Which means our agents can build strong, lasting relationships 
So our agents are able to never miss opportunities within their sphere of influence
Zap offers automated nurturing and technology-assisted follow-up plans 
Which means our agents can stay top of mind with former clients 
Enabling them to get future referrals and business.

9. Value Proposition Elements: Top Producers
Feature 
Benefit 
Potential Impact 
Zap offers robust tools for customizing your agent website while connecting to the national website 
Which allows our agents to showcase their unique expertise backed by the power of the brand 
Enabling them to get national exposure for their sellers and referral business opportunities for them.
Zap allows agents to market their listings online, see who is looking, and focus on the right buyers 
Which allows our agents to present a unique and compelling listing presentation 
Which can enable our agents to dominate their neighborhood listings
Zap offers automated nurturing and technology-assisted follow-up plans 
Which means our agents can stay top of mind with former clients in an efficient and professional way 
Enabling them to get future referrals and business.
Zap sends alerts and insights about clients to our agents 
Which allows our agents to quickly respond to interested prospects 
So our agents can reach out at exactly the right time with the right message, which can secure more business.
Zap uses data analytics to assign a ZapScore to contacts, indicating their readiness to enter into a real estate transaction 
Allowing agents to prioritize their activities based on likelihood to transact 
Which means our agents can conquer more market share simply by reaching out at the right time