1. Advertisement

2. How much do you know about ads?
Where can you find it?
Billboards, newspapers, magazines, the Internet, radio and television ...

3. Do they belong to the same type?
Hope Project
I love to fly with Oxlin Airlines
Special discount on
learning software
OXLIN AIRLINES
Do they belong to the same type?
Make every day a green one.
Say ‘No’ to drugs!
Shine that lasts for days!

4. Commercial
advertisements

5. Public service
advertisements

6. Do all the ads tell the truth?

7. Do you believe it or not?

8. Do you believe it or not?

9. Types of ads
CA:
Sometimes not
Always tells the truth
PSA:

10. Reading strategy: reading expository writing （说明文）
It usually follows the same basic format:
Introduction of subject Supporting details Conclusion
Para. 1
Para 2-5
Para 6

11. Structure of the whole passage
Topic
Advertisements
What is an advertisement?
Supporting
details
Does an advertisement tell people the complete truth?
Public service advertisements
Conclusion
Be smart about advertisements!

12. Task-based Reading

13. 1. Which of the following is true according to this reading passage?
Task1: choose the best answer
1. Which of the following is true according to this reading passage?
All people enjoy seeing and hearing all kinds of advertisements.
B. Many people think advertisements are the most important in their everyday life.
C. Many people are quite used to seeing and hearing various advertisements.
D. All advertisements give people very important information.

14. 2. How is the article organized?
It is organized by time.
It is organized by space.
It is organized by subtitles.
It is organized by place.

15. 3. The writer of this reading passage wants to ______.
A. tell us what are advertisement
B. share some important information about advertisements with us
C. tell us how important advertisements are
D. tell us the truth of advertisements

16. 4. Some of the advertisements are clever because ______.
A. they don’t tell the complete truth to customers though they don’t lie
B. they use the most beautiful language and images
C. they are made so beautiful and can be found almost everywhere
D. they don’t tell lies directly to the customers

17. Task2: Task-based reading
Introduction
1.________
Ads are an important part of our lives.
Supporting details
the 2.______
and types of ads
Use 3.___________ pictures and clever language
Encourage us to buy a product or
service or have 4._______ in an idea.
Include commercial ads and PSAs.
the truth of ads
Be 5.________ of the skilful methods.
Try not to 6. _____ for the trick.
the detailed
7.______ of PSAs
Aim to teach us.
Help us 8.________ better lives.
The9.____
for consumers
We must use our 10.__________ and not be a slave to ads.
attractive
definition
belief
aware
fall
information
lead
advice
intelligence

18. What are these ads meant for?
Brainstorming
What are these ads meant for?

19. Protect water,
Protect ourselves.

20. Nescafe---everytime with you!

21. You’re
surrounded!

22. The most powerful pesticide

23. Cherish
your life!