1. Sr. Vice Commanders and Quartermasters Conference Tim Dyhouse
Tim Dyhouse
Publisher and Editor-in-Chief,
VFW magazine
April 4-7, 2019

2. Your Award-Winning Magazine
1.2 Million Members
In print since 1910
We have won 141 awards
over 25 years
Survey Highlights
Average age 66
57% were Vietnam War veterans
33% were Gulf, Iraq or Afghanistan War Veterans
48% were college graduates
Median net worth higher ($333,500 vs. $259,100) than average U.S. adult males
Much more likely to volunteer (40% to 16%)

3. Editorial Highlights NVS/NLS 100th Anniversary throughout year
75th Normandy Invasion (June/July)
50th Battle of Hamburger Hill (May)
50th Moon Landing (June/July)
30th Fall of the Berlin Wall (Nov/Dec)
30th Operation Just Cause (Nov/Dec)
15th Battle of Fallujah (Nov/Dec)
Student Veterans of America series kicked off in the February 2019 issue
Disaster relief (March-hurricanes) (May-California fires)
Better Health (pharmaceutical and other health ads)

4. Business Initiatives Pay for Magazine
Extended printing and advertising contracts by 3 years
Postal increase
Paper increase
Mill consolidation looming
2018 MRI revealed big potential for travel-related ads
72% of readers use social media (Facebook, 60%)
Advertisers want more digital options

5. More Digital Options for 2019
Digital is the future, but print ads still provide the most revenue
Goal is to have all VFW magazine readers as Facebook followers
Create content that is interactive to drive readers to our Facebook page
Checkpoint became an E-newsletter in January and is being offered as an “added benefit” for advertisers

6. QUESTIONS? Tim Dyhouse Publisher and Editor-in-Chief, VFW magazine