1. Seneca Waterways Council: 2019 Product Sale Update

2. Popcorn Sale: Customer/Unit Feedback
Online Survey
Input from > 25% of participating units
Rated sale components
Focus Groups
In depth consultation, selling and non-selling units
Identify level of sale engagement, motivators, stressors
Prioritize opportunities for improvement
Engage our “customers” in building better solutions

3. What YOU Told Us – Top Priorities
1. Sale Needs to Change
Add excitement, something NEW, increase engagement with Scouts & parents
2. Enhance the Current Product Offerings
Improved value at lower end of price spectrum
More product for $$, lower priced offerings, adding more products
3. Incentive Program Should Evolve
Offer better prizes, reward sooner, more flexibility, “exclusive experiences”
4. Find More Show & Sell Locations – Council Should Help
5. Free Shipping for Online Orders
6. Council Kickoff / Training Is Not Meeting Unit Needs
No WOW factor, little benefit for experienced kernels

4. We Heard You: Council Kickoff / Training Needs Improvement
Council Kickoff (Sunday August 11th)
NEW format
2019 Keynote speaker = Michael Beck
Motivational speaker, Scout unit volunteer
Consistent % increase in unit sales for those who attend his talks
Develop two streams for training sessions:
New kernels – Sale 101, key success factors
Experienced Kernels – best practices, motivational ideas

5. We Heard YOU Provide Free Shipping for Online Orders
Negotiated FREE SHIPPING period from Campmasters
Additional Free Shipping options (wait a few slides…)
Units Need More Show & Sell Locations
Confirmed weekends at area malls
Mall at Greece Ridge
Eastview Mall
Marketplace Mall
Waterloo Outlet Mall
Other partnerships for Show & Sell locations being finalized

6. We Listened: Incentive Program Should Evolve
NEW Incentives
Exclusive celebration event: Star Wars: The Rise of Skywalker
Nintendo Switch – prize option
Top Sellers Reward: Virtual Reality experience
Campmasters Unit bonus commission ($ sales / registered youth)
More Immediate Rewards
Celebration Event (December) & Top Sellers (January)

7. YOU Told Us: Enhance Current Product Offerings
Lower price for Purple Popping Corn (V) -- NOW $10
NEW Product -- White Cheddar Tin (NN)
replaces Sea Salt (SS)
better value and superior taste
Point of Sale app
in development by Campmasters
But Was This Enough?

8. PRODUCT LINE EXPANSION – Whitley’s Peanut Factory
Gourmet Nut Products
ADDED Revenue Stream (nuts NOT replacing popcorn)
70% to Scouting
Units can sell Popcorn OR Nuts OR Both Product Lines
Best Results if Sell BOTH product lines
Unit Commissions & Prize Program based on combined sales
Free Shipping on ALL online nut orders

9. All items available online with free shipping
Show & Sell
Salted Peanuts $15
Honey Cinnamon Almonds $20
Honey Roasted Peanuts $20
Pub & Party Mix $25
Salted Cashews $25
5pk Gift Sampler $55
Take Order
Milk Choc peanut clusters $15
Peanut Brittle $15
Dark Choc almond clusters $20
Dark Choc peanut clusters $35
All items available online with free shipping

10. Key Sale Dates
August Council Sale & Membership Kickoff (sale begins)
August Show & Sell Unit Orders DUE
September 7 Show & Sell Distribution (popcorn & nuts)
October Take Order Unit Orders DUE
November Take Order Distribution (popcorn & nuts)
Aug 11 – Dec 8 Online Sale period
Payment Deadlines:
November 6 Show & Sell Payments DUE
December 10 Take Order Payments DUE

11. Next Key Steps for Fundraising Success
Register your UNIT to participate in the fundraiser
Complete the 2019 UNIT COMMITMENT FORM by June 30th
(available at to Chris Crittenden)
Identify a Unit Kernel
Have your Unit Kernel attend a Product Sale training session
Attend Council Sale & Membership kickoff (August 11th)
Establish a Unit Sales Goal (for popcorn & nuts)
Schedule your unit kickoff event