1. The Business Model
By Peter Baskerville
10/07/2019

2. Why ideas don’t progress!
10/07/2019

3. What is a business model?
A the method of doing business by which an entity can sustain itself (generate revenue).
The business model spells-out how a company makes money by specifying where it is positioned in the value chain.

4. Physical Vs Virtual Download eBooks from Lulu
Channel
Virtual
Physical
Download eBooks from Lulu
Digital multi-media CD from bookstore
Virtual
Product
Books from Amazon
Books from Bookstore
Physical

5. Types of business models
DETAILS
PHYSICAL
VIRTUAL
Brokerage
Market makers - buyers/sellers
Setting up a weekend markets
eBay company
Advertising
attract audience
newspapers
blogs
Infomediary
information on markets
stockbrokers
market research
Merchant
buy and sell
Bricks’n mortar retailers
Amazon
Manufacturer
make and sell
Coke
Online education
Affiliate
act as agents for others
Real estates
Drop shipping
Community
free + premium
Clubs
Facebook
Subscription
scribe to a service
Magazines
dating site
Utility
pay by use
Car rental
photo library

6. Types of business models

7. Purchases goods and sells them for a profit.
Merchant
Purchases goods and sells them for a profit.

8. Develop a skill that others purchase based on time used.
Service
Develop a skill that others purchase based on time used.

9. Brokerage
Make a market for buyers and sellers and then charge one or both for the service.

10. Attract an audience and then charge other businesses to access them.
Advertising
Attract an audience and then charge other businesses to access them.

11. Infomediary
Source, analyse and interpret information that is on-sold to people who need it.

12. Make products and sell them.
Manufacturer
Make products and sell them.

13. A business acts as an agent for another and charges a commission
Affiliate
A business acts as an agent for another and charges a commission

14. People subscribe to secure an ongoing service.
Subscription
People subscribe to secure an ongoing service.

15. Utility
People pay for use.

16. Community
Build a community of users who benefit from free and pay for premium services

18. Business Model Canvas

19. For who are you creating the greatest value and why do they care?
Start Here
For who are you creating the greatest value and why do they care?

20. Your ONE person