1. THE SADC GENDER PROTOCOL SUMMIT 2014
MEDIA CONTENT –GENDER AND CLIMATE CHANGE
(Malawi, BICC, April Thomas Kachere)
PLEASE USE PHOTOGRAPHS, QUOTES AND ANY OTHER VISUALS YOU HAVE TO MAKE YOUR PRESENTATION MORE ENGAGING.
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

2. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
SYNOPSIS
The special report centered on how climate change affects women and the measures taken to adapt the change.
The report also highlighted how the subjects of Mphate village Traditional authority Chimombo in Nsanje district are doing to uplift their lives like village banking instead of destroying the few natural resources they have left with.
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

3. GENDER AWARENESS RATING
SCORE (1-10)
The subject is either specifically about gender or one in which gender is mainstreamed.
10 
Women and men (boys and girls) views are consulted equally and given equal weight. 8 
The article/programme consults the views of those who make decisions as well as those affected.  8
Male and female sources are treated with dignity and respect.
 10
The article/programme challenges gender stereotypes and embraces diversity.  9
The article/programme prompts gender awareness through informed public debate.
Relevant statistics are disaggregated by gender.
The article/programme takes a rights based approach. 7 
The article/programme provides fresh views on every day news.
The article/programme is bold and courageous.
TOTAL
 86
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

4. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
BACKGROUND
The story was written because Malawi is one of the countries affected by problems orchestrated by climate change.
The story was answering Millennium Development Goal number 3 which asks countries to achieve the promotion of gender equality and women empowerment.
The story was also targeting the Integration of principles of sustainable development policies and programmes -and reverse the loss of environmental resources.
Once this is achieved it can also facilitate the achievement of MDG number one which is halving the proportion of people who suffer from hunger by the year 2015.
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

5. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
TARGET AUDIENCE
The report was targeting the decision makers so that they should empower more people to uplift their lives instead of scrambling for the natural resources they have.
The story has a great impact in changing the mindset of other villagers who due to lack of job opportunity they destroy the natural resources they have like cutting down trees aimlessly in search for income.
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

6. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
PROCESS/METHODOLOGY
The data was collected through one on one interviews which were realized by travelling to the Nsanje district.
There are 5 female against 3 male sources.
I chose the voices because they are directly or indirectly affected by climate change and they are important in the story because most of the issues uttered are interconnected.
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

7. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
RESULTS
Use one slide for each result, include examples of evidence
Service delivery
Women’s empowerment-The special report is one of those that has shown how women can help in transforming their families and adapt to climate change.
Men for change
Public participation
Changes at the work place
Outreach through the media
Changes at household level
Capacity building
Changes in attitudes
Changes at a policy level
Any other changes
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

8. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
FEEDBACK
After the report was aired Umunthu Foundation had a reaction by making a congratulatory statement and encouraged the reporter and the entire MIJ FM newsroom for coming up with such reports.
The feedback were through phone calls and that prompted me too to make a follow up with the policy makers.
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

9. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
FOLLOW UP
I would like to make a follow up with the policy makers e.g ministry of gender and those that are responsible for the programmes of gender and environment.
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA