1. 2019 Masters By the Number$

13. Discussion Questions

14. Questions for Class Discussion
Why do you think the Masters is such a popular sporting event?
What is the “Tiger Effect” and how might it influence this year’s Masters from a business and marketing perspective?

15. Questions for Class Discussion
How might the “Tiger Effect” actually present challenges for PGA Tour marketing professionals?
Do you think it is a good thing for the PGA Tour that some of its best players are under the age of 30? Why or why not?

16. Questions for Class Discussion
Why do you think tickets for the Masters are so expensive?
What is a brand? Why do you think concessions prices are so inexpensive at Augusta and how might that be related to the Masters’ branding strategy?

17. Questions for Class Discussion
What is economic impact?
How do you think the Masters impacts the Augusta area economy?
What types of companies would be interested in sponsoring the Masters? Which might not be a good fit?