1. AES Tactical Planning
BoG Fall Meeting
Sept 2008

2. Member Focus
What can and should AES do to better attract and support members?
Attract & retain Student Members
What products and/or Services do we need to offer?
Do we really know what the “typical” member wants?
Do we really know what the student member wants?
Most student members do NOT transition: why? Money?

3. AES Products/Services
Transactions
Magazine
Technical Panels
Conferences
Chapters
Distinguished Lecturers
Tutorials
Awards

4. AES Products/Services
Transactions Revenue Generator
Magazine
Technical Panels Neutral
Conferences Revenue Generator
Chapters Expense
Distinguished Lecturers Expense
Tutorials Expense
Awards Expense

5. Areas of Potential Improvement
Transactions?
sub-to-pub times competitive?
Impact factor high?
Magazine?
Chapters think we need to have a look
Technical Panels?
Need more, on current hot technical areas
Conferences
Suggest even more proactive management
Suggest creating new in hot topical areas
Distinguished Lecturer
Should review those we have, drop the non-current
Add if current hot topic is not covered
Student Activities

6. Organization Seek to streamline the organization
Society of 5,000 members doesn’t need 40-man BoG
Travel budget cannot sustain this size
Too big an organization is ineffective
International Directors will all be elected BoG members
Will seek officers from BoG ranks
Unsure of “Associate VP” need; would seek to give current “associate VPs” a more meaningful BoG job