1. Dan
Thrive Plymouth is the city’s 10 year plan to reduce health inequalities and understand chronic disease in the city.

2. Session objectives Consider campaign target groups
Identify ways you can engage with and deliver campaign
Dan
Other engagement – Thrive Network

3. Year 4: Mental health and wellbeing October 2017 – October 2018
Why?
Mental health and wellbeing and health inequalities
Mental health and wellbeing and healthy lifestyle choices
Dan
Add stats here re. inequalities

4. Definition of Wellbeing
Resilience and wellbeing
Definition of Wellbeing
Dan
Simple model
This is a population wide campaign, aiming to increase the psychological, social and physical resources people face, and reduce the challenges they face, increase overall wellbeing and resilience

5. Dan
and huge inequalities in Plymouth
This is our Thrive Plymouth Windmill which summarises the theory behind Thrive Plymouth - indicating how we want the city to be a place where people drink safely, eat healthily, are active and are smoke free. This are the behaviour change goals. But we know that people’s mental wellbeing and physical health are closely intertwined, which is why for Year 4 we have decided to focus on mental health and wellbeing. Having stronger mental wellbeing means people are more likely to make healthy choices, and vice versa.
If we can become a city where the choices which influence these behaviours are made easier for people we will see a difference in the number of people dying from avoidable illnesses in the city. That will make Plymouth a better place for us all to live.

6. Thrive so far…
Yr 1 – workplaces
Yr 2 – schools
Yr 3 – One You
Sarah

7. “Terms of Reference” This campaign will
help people, who are experiencing difficult and life changing transitions (situations), to build and maintain a positive state of (mental) health and wellbeing by
providing them with tools, tips and opportunities (to improve their own wellbeing and resilience) and encouraging dialogue throughout the city
which will
enable them to choose healthier lifestyle behaviours
Sarah
Working terms of reference
Campaign: Thrive Yr 4 (mental health and well-being)
Coproducing with others – Thrive Network – hoping for closer links
Timeframe: Oct 17 – Oct 18
Target groups:
The campaign aims to have a population wide impact with enhanced/ increased focus towards people in the following age brackets and social classifications
• 16 – 24 yr olds: 36,584
• 55 – 70 yr olds: (55 – 64): 28,894
• C2DE: 83,497
Key messages:
5 ways to mental health tool is easy to use in our daily lives and relevant for everyone (not just those with diagnosed Mental Health conditions)
Call to action:
Use the 5 ways to MH – CLANG tool (app)
Complete the How Are You quiz
Engage with the One You stress less and sleep better campaigns

8. Five Ways to Wellbeing
Sarah

9. Group work 1. Potential campaign target groups Anyone else?
School leavers
Care leavers
Custody leavers
People transitioning to retirement
People with long-term conditions
People with disabilities
People who are unemployed
Carers
Anyone else?
Which organisations can reach these people?
How can we support each group with the Five Ways to Wellbeing?
Sarah
people to choose their top priority group

10. Group work 2. - Offers and needs
What I can offer…
What I need help with…
“How Are You” quiz and tools
Five Ways to Wellbeing resources
Connect
Learn
Active
Notice
Give
PROMOTE
CREATE OPPORTUNITIES
Sarah
What can you or your organisation offer
What do you need help with (another organisation could help you, or will help inform our offer)
Calendar dates and events

11. E.g. Plymouth City Council offer
Sign up to MH Challenge
Align training offer from Health Improvement provider e.g. MH First Aid
Downloadable Five Ways to Wellbeing resources
Coordination of Thrive Network and Campaign Calendar of Events
Sarah
Events e.g. wellbeing walks in the park
Livewell Southwest 5 ways to MH:
Understanding Mental Health and Wellbeing (1-3 hrs)
An interactive & practical session to help you to develop your confidence & have a better understanding of mental health & wellbeing, how it can be improved & protected using the Five Ways to Mental Health & Wellbeing, & how and where to get the right support.
How Are you quiz
MH 1st Aid/ Light/ Youth/ Armed Forces/ Awareness
Dir PH report (video format)
Safe Talk
Mindfulness Moment
EHWB school offer (commissioned – ZONE, online service etc)

12. Launch Day 10th October 2017 (World Mental Health Day)
Marketplace - Five ways to wellbeing
Ideas for interactive sessions – send to
Sarah
E.g. street factory dancing
Walk around campus – notice
Vol sector recruitment
Connect – organisation speed dating
Suggest coming back in September

13. Next steps Thrive Plymouth Summer Away Day – 24th July
Campaign development
September MH Network?
Launch Day 10th October
Sarah