1. Russian Market Overview – challenges and solutions

2. Why Russia ?
Political tensions, sanctions, press coverage, economic uncertainty, loss of value of Rouble, unpredictability … BUT
Size
Population
Wealth
Ambition

3. Today’s Russia

4. Russia as an export market
Key facts
- More & more accessible
- Not just Moscow and St P - 15 cities with 1,000,000+ population.
- Substantial “middle class”, willing to spend and hungry for quality brands
Membership of WTO
For UK companies
- Fast growing export market
- Historical ties, value of the British brand
- Lots of experience and expertise available (including support from UK and Russian governmental agencies)

7. Top 5 UK goods exported to Russia (2017)
· Vehicles other than railway or tramway stock (23.0%) · Machinery and mechanical appliances (18.4%) · Aircraft, spacecraft, and parts thereof (13.5%) · Pharmaceutical products (7.8%) · Electrical machinery and equipment (6.1%)

8. Top 5 UK services exported to Russia (2016)
· Financial (51.7%). · Other business services (14.1%) · Telecommunications, computer and information services (9.6%) · Travel (7.5%) · Government (5.6%)

9. Key sectors Sports infrastructure - Sochi Winter Olympics 2014
- F1 Sochi 2014
- World Cup 2018
Natural Resources
Transport, warehousing, logistics
Retail
Innovation, high-tech – Skolkovo, Innopolis
EXPO 2025 – Yekaterinburg is a candidate city – announcement in Oct. Dubai (2020) contracts worth $25Bn

10. Challenges... can be overcome
Red tape
Language barrier
Business culture
Moving goods into Russia
Market entry costs
Due diligence on counterparties
Contracts and getting paid

11. Who can help ? Embassy / Consulates / DIT
Trade Associations, local Chambers of Commerce (RF CCI)
RBCC
Consultants and market experts
Other companies
Internet
Export credit insurance providers

12. How to contact us alf.torrents@rbcc.com louis.green@rbcc.com
LONDON | MOSCOW |