1. From Idea to Print: Writing It Up

2. TIPS FOR POTENTIAL AUTHORS
Submit appropriately
Read catalogs
Examine published books
Visit exhibits
Write letters of inquiry

3. KNOW WHO TO CONTACT Check Literary Marketplace
Call and ask for name of Acquisitions Editor
Make contact early

4. ASK! Publication schedule? Printing quantity? How will they market?
What can you expect to earn? When?
What are your rights and responsibilities?

5. BOOK PROPOSAL CHECKLIST
Why is this book needed?
How will you compile or write it?
What is its purpose?
Who is the audience?
Market?
Competition?

6. BOOK PROPOSAL CHECKLIST -- 2
What are the contents?
Outline of topics
Length
Special features
Draft preface
Sample chapter
Projected completion
Qualifications

7. PUBLICATION DECISION CHECKLIST
Is there a need?
Does this fill that need?
Does it cover the subject ?
Are there omissions?
What are the strong points?
Who is the major audience?

8. DECISION CHECKLIST-2 What is the competition?
Does this book differ significantly?
Are major changes necessary?
Is the author qualified?
Can we reach the market?
What are the costs?
Will this be profitable?

9. Standard Pricing Formula
Manufacturing: 20-25% list
Royalties: 10-15% (list trade; net reference / professional)
Fulfillment: 10% of net
Marketing: 10-15% of net
Discount: 0-60%
Returns: 15-25%
Overhead: Generally 30%

10. Standard Contracts
Manuscript
Grant
Warranty
Permissions
Publishing
Royalties
Author’s Corrections
Author’s Copies
Competing Works
Revised Editions

11. Important Topics for Today’s Library Publishers
Acquisitions
Management
Marketing and Public Relations
Library and Information Standards
Digital/Virtual Reference
Informatics
Database Construction and Searching
Accessibility and Compliance Strategies
Space Planning
Serving Diverse Communities

12. New Technologies Require New Books
Portals
Streaming Media
Digital Rights Management
Website Usability Testing
E-Books
Security and Authentication
Distance Learning
Digital Archiving
Electronic Resource Collection

13. Questions? Contact Information:
Michael Kelley
Development and Production
Editor
Neal-Schuman Publishers, Inc.
100 William Street
Suite 2004
New York, NY 10038