1. REMEA Sales Meeting 2011 – Turkey EMC2 - Egypt Eric Pelliser
Emerging Future
REMEA Sales Meeting 2011 – Turkey
EMC2 - Egypt
Eric Pelliser

2. The project: EMC2 New HQ Egypt
285 workstations over 3 floors
Open & Closed Offices
Meeting rooms, cafeteria and break areas
Products from Asia & European portfolio
One Major Project in Egypt in 2010
Initial communication with Nikos Liapis, Mark Stafford and Alan McKeown from UK.
Bernhard Faust gave us a continuous support and guidance all along the development of the project until the customer decision
Project is 285 ws
Product mix
FE1 from Asia and Kick form the US +  Fusion, Kalidro and Share It
Seating : Leap, Amia, Reply

3. “Center of Excellence” Goals
The main Objectives of the customer were:
Actract & Retain talents – the most challenging issue for corporations in Egypt
Branding recognition – strong coporate message standardize all over the world in the EMC2 offices
Environment supporting Collaboration – Work at EMC2 is based on vry dynamic interaction between people
Real estate strategy was also part of the decision making process.
Located in one of the most popular new business areas outside of Cairo but also one of the most expansive, the client wanted to find the way to use efficiently their m2 and to be able to expand with the perspective of growth and occupy 2 more floors in the same building early 2012.
with perspective of growth and expansion (we are by the way working on the second phase)
Attract & Retain
Talents
Foster Collaboration
Create a strong
brand recognition

4. The Key Success Factors
Customer relationship built on international experience
Trust in the dealership based on performance
Steelcase‘s expertise to deliver large projects on time
Relationship with the Project Manager and Main decision maker
Former project Manager for Oracle and Steelcase customer in Egypt
Relationship based on Trust and Commitment with the dealer ship
Dealer and Steelcase performances, on the Oracle project.

5. Customer Testimonial Eng. Ahmed Khidr,
“ EMC2 employees have been dramatically impressed when they moved to the new facilities….They enjoy the innovated solutions, supporting team work and collaboration”.
“I am grateful for steelcase & their local dealer for keeping their commitments and meeting my tough deadlines”.
Eng. Ahmed Khidr,
Senior Facilities & Operations Manager

7. Where is my bear?