1. ERA ® G OLD S TAR P ROPERTY Open More Doors. Close More Deals.

2. What You Will Learn: 1. Program Overview 2. Market Advantage 3. Whats New 4. Marketing Collateral 5. Program Resources 6. Implementation and Training ERA ® G OLD S TAR P ROPERTY

3. Program Overview Maximizes a property's sales appeal Sets the stage for a higher selling price and a faster sale Transforms properties into homes that buyers can see as their own ERA ® G OLD S TAR P ROPERTY

4. Market Advantage #1: Property is ready to Market When the home is ready to sell: Properties show better Capture buyer attention Give buyers a clear vision of how the house can feel when occupied Sells in a shorter period of time and for more money ERA ® G OLD S TAR P ROPERTY

5. Market Advantage #2: Stand-out from the Crowd Spend less days of the market Creates a sense of urgency REALTORS ® are more enthusiastic to show Sellers are more receptive to preparing the home for sale ERA ® G OLD S TAR P ROPERTY

6. Market Advantage #3: Buyers Want to See Them Recognized as properties ready to sell Recognized by buyers as the best properties to see Free of minor repairs Offers peace of mind ERA ® G OLD S TAR P ROPERTY

7. Program Components ERA Home Protection Plan ® Sellers Disclosure Pre-listing Inspection* Home Staging* *Highly recommended, but suggested as per your particular market and client. ERA ® G OLD S TAR P ROPERTY

8. Property Requirements List price within 5% of broker CMA Listing period of at least 180 days Seller-approved Open Houses scheduled Yard signs, lock-box per community practices Minimum of six photos on ERA.com ERA ® G OLD S TAR P ROPERTY

9. Marketing Collateral: Buyer Flyer ERA ® G OLD S TAR P ROPERTY

10. Marketing Collateral: Seller Brochure ERA ® G OLD S TAR P ROPERTY

11. Marketing Collateral: Print-on-Demand ERA ® G OLD S TAR P ROPERTY

12. Marketing Collateral: Support Materials ERA ® G OLD S TAR P ROPERTY

13. Comprehensive guide Proven strategies and techniques Maximizing buyer appeal Seller buy-in Budgeting templates Charts – ROI Marketing Collateral: Staging Guide ERA ® G OLD S TAR P ROPERTY

17. Newspaper Flyer Magazine Poster Billboard *May be customizable for your listings! ERA ® G OLD S TAR P ROPERTY Marketing Collateral: Advertising Templates

18. Forms ERA ® G OLD S TAR P ROPERTY

19. Resources ERA ® G OLD S TAR P ROPERTY

20. Animated Banner ERA ® G OLD S TAR P ROPERTY

21. Training 1.Free eCampus Training: GSP, Maximizing the Salability of Your Listings Program overview Effective communication Market Strategies Staging Tips and Tactics 2.Accredited Staging Professional designation Two-day course on staging tips and tactics Use of the ASP designation www.StagedHomes.com/ERA ERA ® G OLD S TAR P ROPERTY

22. Marketing Resource Center Need Marketing Help? Find the tools here! TeamERA.com ERA ® G OLD S TAR P ROPERTY

23. Questions?? Gold.Star@ERA.com