1. GOOD COMPANY Frank C. Bucaro
MIAPPA 2009 Summer Conference
July 14, 2009
Eagle Crest Conference Center
Ypsilanti, MI

2. GOOD COMPANY
Be the organization that people want to work for, partner with, invest in and buy from!

3. What is ‘good people’? Open Honorable Steadfast Non-judgmental
Responsible Unpretentious
Supportive Caring
Loyal Trustworthy
Character Good reputation
Uncompromising values

4. Five Pillars to Be Good Company
1.Reputation
2.Trust and loyalty
3. Moral compass
4. Accountable leadership
5. Stewardship

5. “ Business is a partnership of people creating, in many ways,
a better life for others as well as ourselves.
If Aristotle Ran General Motors
-Tom Morris

6. “We are not disturbed by things, but by the view we take of them….
When we meet with troubles,
Become anxious or depressed, let
us never blame anyone but…..
our opinion about things.”
Epictetus - 60 A.D.

7. 1. Reputation Reputation is a reflection of the values you hold dear.
Can not build a reputation on what you are going to do.

8. Moral Principles for Building Reputation
Put people first in decision-making.
Respect for individual human dignity.
Treat all fairly.
Be honest.

9. 2. Trust and Loyalty (Customers, Investors, Public)
Top 3 reason why customers
choose a business:
Practice of business ethics.
Employee professionalism.
A reputable complaint record.

10. People Want Two Things in Life
To belong
To receive recognition

11. You Need to Ask: How Will This Help Them… 1. Feel like they belong.
2. Feel significant.
3. Develop a unique identity.

12. Social Significance Question
How do I fit in here?

13. Four T’s
Trust Time
Touch Talk

14. 3. Moral Compass The moral compass is based on:
One’s values, i.e. code of ethics, mission
statement, personal values
Experience: what does it teach me? What have I learned?
Desired outcome: setting the course

15. The Problem
Values we Profess
disconnect
Behavior we Demonstrate

16. Two Questions to Ask Is this in line with our company’s objectives?
Will the decision result in the right thing being done for the customer?

17. Decisions are Based on …
Intuition
Experience
Feelings
External Authority

18. 4. Being Accountable Being accountable is more that just
begin responsible…
…it means that you have the privilege of
leading, not only by example, but by the
consent of your people.

19. Remember:
It’s not about what you do, it’s about what other people do because you are there!

20. Workplace Values Trustworthiness Unity Respect Justice
Service and Humility

21. 5. Stewardship
Is what we do after we say we believe.

22. Mindfulness
Consider all implications of
every decision you make!

23. Your choice makes a difference.
Self Esteem
Believe in you.
Death is a part of life.
Your choice makes a difference.
Believe in others.
Risk!

24. What is ‘good people’? Open Honorable Steadfast Non-judgmental
Responsible Unpretentious
Supportive Caring
Loyal Trustworthy
Character Good reputation
Uncompromising values

25. GIFT
Each Person
Each Day