1. Nescafe Gold Amanda Waas John Maxwell Broton-Anderson James Van Thiel

2. Nescafe Gold Smart Pack New Environmentally Friendly Package SMART PACK Made from – Laminated LLDPE, – PET and Aluminum – HDPE and EVA zipper

3. Nescafe Gold Smart Pack Marketing Value – Uses Less Non-renewable Energy – Uses Less Water – Has Less Carbon Dioxide Emissions

4. Advantages/Disadvantages Advantages – Better for the environment – Easier to ship – Lighter – Less Brittle Disadvantages – Hardness

5. Nescafe Gold Arthritis New packaging design to help people with arthritis

6. What is Arthritis? Inflammation of a joint, usually accompanied by pain, swelling, and stiffness One of the most common disabilities in the United States Costs the U.S. economy $128 billion annually 9,367 deaths each year

7. Special Gloves Developed at Georgia Tech Research Institute Homemade with a slick palm surface, and internal wires Decreases a persons ability to grasp, pinch, turn, lift, and twist objects $440 per pair

8. Nescafe Gold Arthritis Designed by using a new pair of special gloves Large bottom and top which makes it easy to grip and also has a click-and-lock cap Market Consideration – Reached out to those who have Arthritis – Still a very attractive, appealing package Advantage/Disadvantage – Reached out to those who have Arthritis – Still a very attractive, appealing package – Stacking strength is lower