1. Introduction to Business
Advertising Slogans
Introduction to Business

2. Famous Slogans…name the company
Where do you want to go today?
… Microsoft
Life’s Good
…LG
It only does everything
… Sony Playstation
Connecting people
…Nokia
Just Do it
… Nike
I am what I am
… Reebok
Impossible is Nothing
…Adidas
Because you are worth it
… L’Oreal Cosmetics
“There are some things money can’t buy. For everything else, there’s...
…Master Card

3. What a Slogan should do…
Qualities to make a slogan memorable
Be provocative:
Just do it , Impossible is Nothing
Use illustration or story:
Welcome to the Human Network (Cisco Systems)
Tides in, dirts out
Include Your Main Benefit:
Melt in your mouth, not in your hand Engineered like no other car in the world (Mercedes)
Use alliteration, coined words, puns and rhymes…

4. Slogans and Language… Alliteration
Allied Irish Bank: Britain's best business bank.
Jaguar:Don't dream it. Drive it.
Girl Guides:Dream. Dare. Do.
Fila:Functional... Fashionable... Formidable...
Hire Knowledge:Specialized staffing solutions.

5. Slogans and Language… Coined words: (made-up words)
Menswear:Everywear.
Ski Fruit:Fruitius. Yogurtus. Delicia.
Neff:Nefficiency.
KP Peanuts:Pure snacking. Pure snacktivity.
Smarties:WotalotIgot!

6. Slogans and Language… Puns in the line, no branding
Moss Security: Alarmed? You should be.
Pioneer: Everything you hear is true.
Range Rover: It's how the smooth take the rough.
Casio: Precisely what you're looking for.
Weight Watchers Frozen Meals: Taste. Not waist.
Northern Telecom: Technology the world calls on.
Bendix Appliances: We'll do the homework.

7. Slogans and Language… Puns with use of brand name
Barbados: Barbados. Goodness. Gracious.
Finish Detergent: Brilliant cleaning starts with Finish.
Kenco Really Rich Coffee: Get Rich quick.
Kodak Gold: Is your film as good as Gold?
Ritz Crackers: Nothing fitz like a Ritz.
John Deere Tractors: Nothing runs like a Deere
Money Magazine: Reap the rewards of Money.
IBM: I think, therefore IBM.
Cadbury's Wispa Candy: You can't keep quiet about a Wispa
Wike Farms Cheese: You'll Wike it too.