1. The State of Social Media:
Trends & Challenges
Laura Solomon
@laurasolomon

2. AGENDA
The current environment
How did we get here?
What now?

3. The current environment

4. Social is
MOBILE

5. 91%

6. https://blog.bufferapp.com/social-media-trends-2018
Facebook: 94%
Twitter: 82%
LinkedIn: 60%
Pinterest: 80%
Snapchat: 100%
Instagram: unknown, but definitely a majority

7. 94% kept a smartphone while watching TV

8. 51% of all video plays are on mobile devices

9. #1 content type is still
VIDEO

10. https://buzzsumo.com/blog/facebook-engagement-brands-publishers-falls-20-2017/

11. Video usage is
INCREASING

12. https://www. emarketer

13. Why We Abandoned Facebook Video [Social Media Examiner]
“Here’s why we killed two shows and moved a third one over to YouTube. All of our analysis showed that people are NOT watching video on Facebook. Especially if it’s longer than about a minute or two. Why? Facebook is a highway and no one stops to watch video (at least for us.) ”
Why We Abandoned Facebook Video [Social Media Examiner]

14. https://www. slideshare

15. Facebook organic reach is
GONE

16. “How many people you can reach for free on Facebook by posting to your Page.”

18. Too much, too many

19. EAME managing director Marshall Manson
“Increasingly Facebook is saying that you should assume a day will come when the organic reach is zero.”
EAME managing director Marshall Manson

20. Peak social media?

21. https://www. marketingcharts

24. https://www. edisonresearch

26. https://www. theguardian

28. Social media usage Down for the first time OVERALL

29. --Jay Bauer, Convince & Convert
“Any drop in social media usage is unprecedented, and indicates that Americans are not wholly satisfied with social in ways they may have been in the past.”
--Jay Bauer, Convince & Convert

30. Even Millennials are
FALLING OUT OF LOVE
with social media

31. Just
“go away”

32. How did we get here?

33. MULTIPLE FACTORS

34. “I can’t wait til Instagram culture is over so we can all be ourselves again.”
Katy Perry

35. Tough on
TEENS

36. Negative
HEALTH CONSEQUENCES

37. ADDICTION

39. NEGATIVE
ENVIRONMENT

40. Maeve Dugan, Pew Internet
“To borrow an expression from the technology industry, harassment is now a ‘feature’ of life online for many Americans. In its milder forms, it creates a layer of negativity that people must sift through as they navigate their daily routines online. At its most severe, it can compromise users’ privacy, force them to choose when and where to participate online, or even pose a threat to their physical safety.”
Maeve Dugan, Pew Internet

41. CONTENT SHOCK

42. PRIVACY PROBLEMS

43. Image from https://fr. yougov

44. 9%

45. Social sharing DOWN

46. SOCIAL MESSAGING HAS
OVERTAKEN
SOCIAL MEDIA

47. https://www. businessinsider. com/the-messaging-app-report-2015-11/

48. What now?

49. There really are no good answers.

50. Young people
AREN’T
coming back

52. “…social networking is being outrun by a universe of professional attention-grabbers. The attention economy is a Darwinian, survival-of-the-fittest contest, and your Aunt Mildred with her cat photos and Uncle Fester with his political rants just can’t keep up”
--Mike Elgan, in his Computerworld opinion piece “I’m calling it: Social networking is over” 

53. Social media is MORPHING

54. What CAN you do/?
PAY
FOCUS .
ENCOURAGE .
SELECT

55.
THANK YOU!