1. COMPONENT 2 Section B – Music Video and Online Media
Katy Perry – ROAR (2013)
Bruno Mars – Uptown Funk (2014)
Michael Jackson – Black or White (1991)

2. MUSIC VIDEOS STUDIED for SECTION B
CONTEMPORARY MUSIC VIDEO:
Katy Perry – ROAR (2013)
Bruno Mars – Uptown Funk (2014)
1990s (past) MUSIC VIDEO
Michael Jackson – Black or White (1991)

3. ONLINE MEDIA STUDIES for Section B
Learners must study the websites for both of the chosen contemporary music videos and artists
Katy Perry -
Bruno Mars -
AREAS STUDIED for ONLINE MEDIA
Media Language
Representation
Industry
Audience
Context
We must also study and consider the role of SOCIAL MEDIA – FB, TW, INSTA

4. AREAS STUDIED for SECTION B
CONTEMPORARY MUSIC VIDEO:
Media language
Representation
Industry
Audience
Context
1990s (past) MUSIC VIDEO:
Media language
Representation
Context

5. THE FINAL ASSESSMENT
Section B: Music (music videos and online media) (30 marks)
Question 3
will assess the ability to make judgements and draw conclusions through an analysis of the set media products in terms of either media language or representation.
Reference to relevant contexts may be required.
Question 4
will assess knowledge and understanding of media industries, audiences or media contexts.

6. WHO WE ARE STUDYING

7. What is the purpose of MUSIC VIDEOS?
INDUSTRY REASONS
AUDIENCE APPEAL

8. What is the purpose of MUSIC VIDEOS?
INDUSTRY REASONS
To help sell a song
To promote an artist or song
To introduce a new artist/song
To show off an artist’s image
To help make the song/artist memorable
To allow the artist/song to be seen/heard on more platforms – music channels, internet, DVDs
To promote an artist’s other skills – dancing or acting maybe
AUDIENCE APPEAL
To provide a visual representation of the song and its narrative
To entertain the audience
To allow the audience to connect with the singer/feel like they’re watching them live

9. AUDIENCE ACCESS In GROUPS of 3, on the sheet of paper
List as many different ways there are to access MUSIC VIDEO as possible
List how many DEVICES there are to access MUSIC VIDEOS on…
EXTENSION: How was accessing music videos today different to how they were accessed in 1991 (Michael Jackson – Black and White era)

10. AUDIENCE ACCESS iTunes YouTube Music channels on TV such as MTV/4Music
Music Industry websites such as Sony
Artists’ own websites
Radio Station websites
Social Media
Mobile
Tablet
Television
Computer

11. AUDIENCE ACCESS in the 1990s
B. Mars and K. Perry era. VS Jackson era

12. MEDIA LANGUAGE - How to communicate a meaning and message
Bruno Mars Uptown Funk (2014)
GENRE specific – Music Genre (Music / Visual), Steve Neale (evolution)
NARRATIVE stucture – Todorov, Barthes, Propp, Levi-Strauss
CINEMATOGRAPHY (Camera shot, Angle, Movement)
SETTING, COSTUME, LIGHTING, ACTING, PROPS
ICONOGRAPHY

13. Bruno Mars - Uptown Funk (2014) https://www. youtube. com/watch
Wide shot: Highlights exciting lively atmosphere. Shows location and mood.
Characters:
Bruno Mars pastel pink jacket and Mark Ronson sat on car. Central to the image.
High-key light:
Links to the bright vibrant mood of the atmosphere. Happy. Party.
Iconography 3:
“Open 24 hrs” – symbolic of US culture and consumerism
Iconography 1: link
The big white car! Symbolic of US motor lifestyle.
Iconography 2: link
Costume of characters represents old fashioned 1950s motown classics
Genre:
Funk and Soul – Upbeat, happy, active, vibrant, etc.

14. MEDIA LANGUAGE - How to communicate a meaning and message
Bruno Mars Uptown Funk (2014)
GENRE specific – Music Genre (Music / Visual), Steve Neale (evolution)
NARRATIVE stucture – Todorov, Barthes, Propp, Levi-Strauss
CINEMATOGRAPHY (Camera shot, Angle, Movement)
SETTING, COSTUME, LIGHTING, ACTING, PROPS
ICONOGRAPHY

15. TYPES of MUSIC VIDEO Use of IDEAS Use of IMAGERY
There are two types of MUSIC VIDEO we need to explore:
CONCEPT VIDEO
PERFORMANCE VIDEO
Use of IDEAS
Use of IMAGERY
Often more creative as it expresses a vison and opinion of the artist as an INTERLECTUAL PROPERTY
Video that focuses on the performance of the band
This is either live recording or on a stage
KEY WORD: Intellectual Property (I.P) – A product or person with a sellable image and background which will make a lot of money for a company!

16. CONCEPT or PERFORMANCE OK Go – The Writing’s on the Wall (2014)
As you watch the music video. Identify examples for:
CONCEPT
PERFORMANCE
What is the appeal of the music video on the audience?

17. CONCEPT or PERFORMANCE Foo Fighters – The Pretender (2007) https://www
As you watch the music video. Identify examples for:
CONCEPT
PERFORMANCE
What is the appeal of the music video on the audience?

18. CONCEPT and PERFORMANCE Advantages and Disadvantages

19. A History of MUSIC VIDEO! – Part 1
Bessie Smith - St Louise Blue’s (1929) An early example of Music Video
EVOLUTION of MUSIC VIDEO (1939 – 2015)
How has music video changed over the years?
What is the leading factor for this change?
How have audience needs changed from 1930s – present day?

20. A History of MUSIC VIDEO! – Part 2
KEY ARTISTS
WHAT IT MEANT FOR MUSIC
50s – 60s
Concept
The Beatles
Bob Dylan
Music being used as a basis for film.
Set the language that we use to analyse music videos in the present day
Performance music video took a step towards Concept music video
1970s
Promo era
Queen
David Bowie
Top of the Pops was introduced to promote competition in music
Music videos as a form of promotional material for musicians
Music videos released as a product
1980s
MTV era
Michael Jackson
Duran Duran
1981 – MTV was launched
Jacksons short film “Thriller” took music video to an entire new level
Big directors from Hollywood took an interest in Music video
90s – 00s
Nirvana
Madonna
MTV becomes a staple for promotional material
Internet becomes a factor in promotion
Websites and videos mean musicians become a property of the industry
New technology means videos are easier to make!
Present
ANYONE
Social Media
Easy access
Familiarity
The importance of music videos?
GROUP activity to research a different decade of music.
Deliver a small presentation on the impact of music in this era.

21. DISCUSSION POINT
Are Music videos an important aspect of the Music industry any more?

22. Bruno Mars Uptown Funk (2014) https://www. youtube. com/watch

23. Bruno Mars Uptown Funk (2014) https://www. youtube. com/watch
Lyric Analysis

24. Bruno Mars Uptown Funk (2014) https://www. youtube. com/watch
Mark Ronson explores the reason why the song was made!

25. Katy Perry ROAR (2013) https://www.youtube.com/watch?v=CevxZvSJLk8

26. Michael Jackson Black and White (1991) https://www. youtube. com/watch

27. COMPONENT 2 Section B – Music Video and Online Media
Katy Perry – ROAR (2013)
Bruno Mars – Uptown Funk (2014)
Michael Jackson – Black or White (1991)

28. Bruno Mars Uptown Funk (2014) http://www.brunomars.com

29. Katy Perry ROAR (2013) https://www.katyperry.com

30. TWITTER Joined: Dec 2009 37.1m followers Joined: Feb 2009
Joined: Dec 2009
37.1m followers
Joined: Feb 2009
106m followers

31. FACEBOOK
Stats
58 million people like
54 million follow

32. FACEBOOK
Stats
70 million people like
66 million follow

33. INSTAGRAM https://www.instagram.com/brunomars/?hl=en
Stats
15 million followers
Stats
68 million followers

34. YOUTUBE Stats 18 million subscribers
Stats
18 million subscribers

35. YOUTUBE Stats 1.4 million subscribers
Stats
1.4 million subscribers